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Jamaica Tourism Enhancement invests $10 million on the International Coastal Cleanup Day 2018

The Jamaica Tourism Enhancement (TEF) has revealed it invested around $10 million in the 2018 International Coastal Clean-up Day initiative in September. The project is led by the Jamaica Environment Trust (JET), and last year, Jamaica had 9,675 volunteers at more than 147 sites across the island cleaning up plastic and litter from beaches, rivers and the sea.

Jamaica Tourism Enhancement invests $10 million on the International Coastal Cleanup Day 2018

The Jamaica Tourism Enhancement (TEF) announced that it invested $10 million into this year’s International Coastal Cleanup Day initiative. The event, which is run locally by the Jamaica Environment Trust (JET), took place on 15th September 2018.

Last year, Jamaica recorded 9,675 clean-up volunteers at more than 147 sites across the Caribbean island. It was the 12th largest International Coastal Clean-Up event in the world, and volunteers removed debris, plastic and litter from the island’s beaches, rivers and sea to help protect the marine environment.

TEF’s Executive Director, Dr. Carey Wallace, explained: 

“Tourism relies on our coasts being clean and beautiful. Therefore, we believe this program is good value for money. We put $8 million into the International Coastal Clean-up Day. After that, we put another $2 million for our Ministry and its agencies to participate. We have been sponsoring for the past 10 years, and have spent approximately $50 million during that period.”

Jamaica’s Ministry of Tourism’s own clean-up activities took place at 15 beaches across the island by 487 volunteers. These came from Destination Assurance Councils, Tourism Action Clubs, and the ministry’s members of staff. The event took place just before the Jamaican government’s announcement to implement a ban on single use plastic bags, plastic straws and Styrofoam from 1st January 2019.

So, far, the Jamaica Tourism Enhancement has given $146 million, including $25 million in 2018 in funding for the clean-up project. The programme includes environmental education for adults and children, as well as practical strategies for waste management and marine debris on the island.

Jamaica is an island nation in the Caribbean that is one of the region’s most popular tourist destinations. The island’s white sand, palm-fringed beaches, turquoise sea, soaring mountains and dense jungle attracts families, couples, friends and solo travellers throughout the year. With nearly all-year-round sunshine and a tropical climate, the island is a favourite destination for tourists from all over the globe, and it boast luxury beachfront resorts, boutique hotels, family-run B&Bs, and self-catering apartments.

Popular tourist attractions include the Bob Marley Museum in Kingston, Dunn’s River Falls, Blue and John Crow Mountains National Park, Dolphin Cove, Green Grotto Caves, James Bond Beach, the Enchanted Gardens, Rose Hall, Kool Runnings Water Park and Shaw Park Botanical Gardens.

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