AMResorts arrive at St Martin with Apple Leisure Group
The beautiful and petite Caribbean island of St Martin will soon be welcoming its first AMResorts venue, after signing a new resort management agreement with Apple Leisure Group. The existing Riu Palace St Martin will undergo a $20 million renovation before re-opening as a Secret Resorts & Spa property in 2019.
Giving off true vibes of paradise, with stunning beaches and a peaceful atmosphere, the Caribbean island of St Martin will be welcoming its very first AMResorts property soon.
Following a new resort management agreement that was signed with Apple Leisure Group, one of St Martin’s resorts will soon be upgraded and transformed into a lavish AMResorts property, under the brand of Secret Resorts & Spas. The renovated venue is expected to re-launch next year.
Located in the northern region of Anse Marcel, in close proximity to the Princess Julian International Airport (SXM), the former Riu Palace St Martin is a 350-room property that will be re-styled, refurbished and renovated for the total of $20 million. The new design by Luis Pons will transform the existing venue into Secrets brand material before re-opening in 2019. Upon completion, the new AMResorts venue will feature a rooftop pool, swim-out suites and the Unlimited Luxury® all-inclusive programme, amongst other additions.
Sole Resorts, a partner of Apple Leisure Group (ALG) now owns the resort. This will be the fourth resort conversion the companies have collaborated on and the first Secrets property for Sole Resorts, which includes Zoetry Wellness & Spa Resorts, Dreams and Sunscape Resorts & Spas in its current portfolio.
In reference to this collaboration with Sole Resorts, Javier Coll, Executive Vice President & Chief Strategy Officer at Apple Leisure Group said:
“This partnership with Sole Resorts demonstrates ALG’s ability to successfully convert existing resorts into one of our award-winning brands and deliver an attractive return on investment for owners. We continue to see high demand for the Caribbean and anticipate this will only increase, making it the ideal time for owners to ensure they have the right resort management partner to position their properties to maximize the demand.”
ALG continues to expand its horizons and grow in the Caribbean market. After adding this new Secrets Resort in St Martin, ALG currently boasts more than 6,000 guest rooms under development. AMResorts has a total of five Secrets Resorts in Jamaica, Costa Rica and the Dominican Republic along with another 10 in Mexico. Alex Zozaya, CEO of ALG explained:
“ALG is continuing to grow its brand footprint in the Caribbean by expanding into the highly marketable destination of St. Martin, which welcomes millions of international travellers each year. We are confident that the island has the potential to become one of the region’s premier high-end destinations, making it the perfect location for our luxury all-inclusive brand, Secrets Resorts & Spas.”
Apple Leisure Group (ALG) is a vertically-integrated travel and hospitality conglomerate focused on packaged travel and resort/brand management in Mexico and the Caribbean. It is the parent company of resort and brand management company AMResorts and its loyalty programme, Unlimited Vacation Club. ALG also oversees tour operators Apple Vacations and Travel Impressions, as well as destination management company AMStar DMC.
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