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St Lucia tourist board upgrades travel agent training program

St Lucia Tourism Authority has revamped its online travel agent training program to simplify the structure and create a go-to information hub for destination sales and marketing. The Saint Lucia Expert program includes new modules on niche holiday types and fresh incentives for selling the Caribbean island.

St Lucia tourist board upgrades travel agent training program

The tourist board for the Caribbean holiday destination of St Lucia has revamped its online travel agent training program that aims to educate, inform and inspire sales and marketing professionals about the island’s main hotels, attractions and assets.

The upgraded Saint Lucia Expert or "SLEx program" includes new incentives and is open to agents in the UK and North America.

The recently-upgraded online educational and loyalty programme is designed to be a central information hub for selling St Lucia. SLEx is also mobile-friendly with customizable features and cutting-edge tools for destination marketing and sales.

The program contains modules and multimedia tools that cover all aspects of the destination including various niche markets such as diving, romance and family travel. The revamped program provides a simple structure for all travel agents to participate and increases engagement while supporting the growth of the destination and the travel agent business.

St Lucia Tourism Authority (SLTA) provides graduates of the program a certificate of completion, which will unlock special Saint Lucia Expert features and benefits. Agents will be awarded Gold Platinum or Diamond status according to the number of nights in hotels sold on the island, with additional incentives awarded for each.

Top recording travel agents and their agencies will be awarded monthly prizes of US $250 cash for the travel agent and $250 in marketing credits for their company, to go towards St Lucia business development. The new platform will allow agents to track their progress in real time.

As well as special recognition and rewards, the program also offers lead generation, downloadable marketing materials, flyers and social media resources. Agents can benefit from discounted familiarisation (FAM) trips and agent rates, plus other special promotions and offers.

Travel agents can participate by enrolling in the Saint Lucia Expert program, which is available online at Current Saint Lucia Specialists are not required to retake the course, but will benefit from the new resources and status.

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