Hard Rock Hotels introduces Rock Om yoga programme
Hard Rock Hotels has added a new yoga concept to its in-resort Sound Body wellness programme. The brand will now offer guests a unique in-room Rock Om yoga experience with a tailored soundtrack, top-of-the-line equipment and several classes to choose from. Select resorts will also offer group yoga sessions using the same concept.
Hard Rock Hotels is expanding its Sound Body wellness programme with the launch of Rock Om, an in-room yoga experience with a tailored soundtrack, which will shortly be available at all of the brands’ hotels worldwide, as well as upcoming properties.
Working in collaboration with renowned brand Manduka, which produces yoga gear, the Rock Om experience provides guests with top-of-the-line yoga equipment to utilise during their stay.
The yoga experience also includes an original yoga soundtrack crafted by music producer DJ Drez who has worked with top artists ranging from the Black Eyed Peas to Macy Gray.
The original tracks combine with his wife yogi Marti Nikko's dynamic yoga instruction on the Hard Rock Hotels’ easily-accessible Video On-Demand television channel. A few select Hard Rock Hotels will also offer live, on-site yoga classes for those seeking to practice in a group atmosphere.
Hard Rock Hotels’ Senior Vice President Dale Hipsh said:
“We are thrilled to team up with powerhouses like Manduka and DJ Drez to offer guests the highest quality of yoga experience. Rock Om is set to fan the flames for innovative hotel wellness experiences, and we couldn't be more proud to launch the programme to all of our brand fans.”
Rock Om consists of three individual in-room yoga videos that will play on Hard Rock's television systems across the brand's portfolio. The Zenith routine helps guests unwind through calming meditation and tranquil breathing exercises, the Zeppelin class encourages guests to strike a pose and break a sweat to the beats and rhythm of high-energy Vinyasa flow, and the Zen yoga experience allows guests to recharge their bodies and minds with traditional poses and movements.
As part of the programme, guests can order an in-room yoga kit, which includes a Yogitoes towel created by Manduka specifically for Hard Rock Hotels, a Manduka PROlite yoga mat and a Manduka Go Play carrier bag, all exclusive to the Rock Om programme and available for purchase in the Rock Shop.
Hard Rock Hotels and Casinos’ Senior Marketing Director Nora Swire commented:
“As a yoga practitioner who also travels for a living, I am thrilled to provide a new wellness option to our guests, especially those who might not be able to hit the hotel gym, but still want to get a workout before going about their day. We look forward to leveraging the brand's connection to music, vibe and energy, creating a differentiated, one-of-a-kind fitness experience for travellers across the globe.”
Hard Rock runs 24 hotels across multiple countries alongside the brand’s well-known Hard Rock Cafes. Beginning with an Eric Clapton guitar, the company owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. New Hard Rock hotel, casino or hotel-casino projects include Atlanta, Atlantic City, Berlin, Budapest, London, Los Cabos, the Maldives, New York City, Ottawa, Dalian and Haikou in China.
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