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Barbados records increase in international stayover tourists

The Caribbean island of Barbados is recording a growth in tourism numbers, according to the latest figures released by the Barbados Tourism Board. The island nation received 453,645 international overnight visitors between January and September, which is a 7.4 per cent increase compared to the same period in 2016. The majority of visitors came from the United States.

Barbados records increase in international stayover tourists

Tourism is growing on the island of Barbados, according to new figures released by the island’s tourism board. Famous for its white sand beaches and tropical climate, the country is a hotspot for family holidays, romantic breaks, honeymoons and luxury escapes.

The nation has received 453,645 stayover visitor arrivals between the months of January and September this year. This is a 7.4 per cent increase compared to the same period the year before.

“We are trying to position Barbados as the most dynamic, exciting, happening destination in the Eastern Caribbean.”

Said William Griffith, the CEO of Barbados Tourism Marketing Inc, during the Caribbean Tourism Organization’s State of the Industry Conference in Grenada earlier this month.

“It’s really the growth of rooms and the growth of air capacity,” Griffith added. “One follows the other, and we see no turnaround in the immediate future in that trend.”

The growth in tourism has been helped along by new marketing campaigns, an increase in flights to Barbados, and a series of hotel expansions and renovations from companies such as Elegant Hotels.

Earlier this summer, the Barbados Tourism Board launched its summer promotion that was designed for families visiting the island. The “Brilliant Barbados, Kids Stay and Play Free” campaign was a partnership between hotels, attractions and tourism companies who came together to provide a unique holiday experience for families.

The rise in tourism numbers was largely driven by growth from the United States market, which showed a 16 per cent increase in arrivals. Visitors from Canada grew by 12 per cent.

Last year, Barbados set a new record with a total of 631,513 stayover visitors, which was an increase of 6.7 percent compared to 2015. Mr Griffith said the country is expected to break that record by the end of 2017. So far this year, international visitors have spent $587.7 million in Barbados, according to data released by the Caribbean Tourism Organisation.

The island of Barbados sits in the Caribbean Sea, and is home to magnificent natural landscapes such as white sand beaches that are fringed with swaying palm trees; aquamarine, crystal clear sea; and rolling hills that are teeming with exotic flora and fauna.

There are a wide range of attractions in Barbados that will entertain tourists of all ages. These include the Graeme Hall Nature Sanctuary, the Flower Forest, Andromeda Gardens, and the magnificent Harrisons Cave, a limestone cave system with stalactites, stalagmites and babbling streams.  

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