African Insignia Hotels expands its portfolio of South Africa hotels
The Hampshire hotel, the Champagne Sports Resort and the Pumula Beach Hotel are the latest South African hotels to join African Insignia Hotels' impressive portfolio. As the South African holiday industry exhibits impressive growth, each of these three hotels stand to benefit from AIH's marketing capabilities- a key factor for any hotel hoping to expand their reach.
African Insignia Hotels (AIH) has recently announced the addition of three popular South Africa hotels to its network- the Hampshire Hotel Ballito, the Champagne Sports Resort and its sister hotel the Pumula Beach Hotel. The addition of these three hotels are a key strategic move for AIH as they seek to become the number one hotel group for those planning to travel to South Africa.
Each of these three South Africa hotels has something unique to offer their guests. From the Hampshire hotel’s signature luxurious Hampshire Comfort Beds with custom made duvets, pillows and linen all designed to ensure a restful nights sleep to the unbeatable mountain and garden views offered at the Champagne Sports Resort and the exclusive location of the Pumula Beach Hotel. Situated on a stretch of protected beach on South Africa’s South Coast the Pumula Beach Hotel is ideal spot for travellers interested in whale and dolphin watching. With AIH’s marketing talents there is little doubt that these three hotels will soon join the list of hotel’s thriving from the increased popularity of holidays in South Africa.
The South African Ministry of Tourism recently announced impressive results that will undoubtedly give the nation’s tourism sector a morale boost. According to Tourism Minister Mathinus van Schalkwk, there was a 10.4 per cent increase in the number of foreign visitors to South Africa in the period January to October 2012 when compared to the same period in 2011. The figures also indicate that the performance of the South African holiday industry has exceeded global standards with the global tourism growth at just four per cent in 2012 according to figures released by the UN World Tourism Organization (UNWTO).
South Africa President Zuma has congratulated his nation’s tourism sector and also underscored the important role that marketing plays in supporting the industry’s continued growth. “We are pleased to see that the considerable investment by government and the private sector in the tourism industry and our continued targeted marketing around the world [is] beginning to pay off. We congratulate the tourism sectors on this achievement. We want to make a huge success of the BRICS summit in Durban this month, as this is also an enormous marketing opportunity for the republic. We urge our tour operators and South Africans in general to use this opportunity to market the country further as part of boosting the economy and creating jobs,” stated President Zuma.
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