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Cuba's holiday industry breaks records in 2012 with number of tourist arrivals

  • 15-Jan-13 12:45
  • Cuba
  • Caribbean News Now

2012 proved to be yet another successful year for Cuba's booming holiday industry with record tourism figures marking a 4.5 per cent growth in the island's tourist sector. According to official figures revealed by Cuba's Granma newspaper, over 2.8 million travellers took Cuba holidays last year.

Cuba's holiday industry breaks records in 2012 with number of tourist arrivals

Reports from Cuba’s official tourism sources have revealed how 2012 proved to be yet another successful year for the island’s holiday industry with more tourists than ever enjoying Cuba holidays for leisure, sun and sea relaxation, exciting eco-adventures and historical tours.

As of the end of 2012 Cuba had officially received 2,838,478 foreign tourists, a record-breaking figure that consolidates the Caribbean nation’s reputation as one of the most coveted holiday destinations in the region despite its current economic woes and the dire situation of the wider global economic climate.

According to official reports published by Cuba’s Granma newspaper, the recent increase in last year’s tourist numbers marks an overall 4.5 per cent tourism growth which coincides with the expected average estimation of between 3 and 4 per cent growth in the wider Caribbean travel industry.

The market of international tourists that opt for relaxing or culturally-enriching holidays in Cuba includes travellers from Canada – which top the number of visitors with over one million holidaymakers for the second consecutive year – and emerging markets like Russia and South America with new visitors coming from Argentina, Colombia, Chile, Peru, China, Brazil and other countries.

Sun and sea tourism continues to attract the largest number of travellers heading on holidays to Cuba, with the areas that received the most visitors including the beach resorts of Varadero and the Cayo Coco and Santa Maria keys.

Holidaymakers choosing Cuba as their holiday destination have also been sowing growing interest in tourist programmes related to cultural and historic values, and nature. Other activities like medical tourism, events and incentives have also contributed to the diversification of the tourist sector, which expects to increase its contribution to the country’s economy in 2013.

According to the World Tourism Organisation, the sector saw important growth in the first eight months of 2012, with a record figure of 705 million international arrivals around the world.

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