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Increase in Kenya Holidays sees record earnings for hospitality sector

  • 30-Dec-10 10:52
  • Kenya
  • Bussines Daily Africa

The number of international travellers taking Kenya holidays is expected to reach a high of 1.2 million this year bringing its highest ever earnings from the sector of Sh 100 billion, which has been helped by new marketing initiatives.

Increase in Kenya Holidays sees record earnings for hospitality sector

A series of new marketing initiatives have paid off as Kenya's tourism sector look to reach its highest ever earnings this year. The number of travellers taking Kenya holidays in 2010 has reached 1.2 million bringing Sh 100 billion of earnings to the East African country.

The growth in travellers and earning is expected to continue well into the New Year according to tourism officials, thanks to rigorous marketing campaigns which were launched by the government and travel sector in 2008.

Kenya Tourist Board (KTB) Managing Director, Muriithi Ndegwa, said: "The emerging markets have come up well and are key drivers."

The UN World Tourism Organisation says that the majority of travellers booking Kenya holidays in the future will come from countries like India, China and Brazil.

Mike Macharia, from the Kenya Association of Hotel Keepers, believes that it will take between three and five years to attract clients from these new markets to stay in Kenya hotels and visit the beautiful country.

He explained: "Though the numbers are still low from this market, they hold a lot of potential for the country."

The recent global economic crisis has had a significant impact on the number of travellers arriving from Europe but the UK, the leading tourism market for Kenya, accounted for 701,691 tourist arrivals between the months of January and August 2010.

Situated on the East Coast of Africa, Kenya is a country bordered by Somalia, Ethiopia, Sudan, Uganda, Tanzania, and the Indian Ocean.

Many travellers visit the region because of the spectacular safaris in Kenya where visitors can catch sightings of the "Big Five" which includes lions, buffalos, elephants, leopards and rhinoceros, plus a number of other native animals, reptiles and birds. The country is also home to beautiful natural landscapes including mountains, lakes, wildlife reserves and national parks, and miles of pristine sandy beaches.

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