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Tourism campaign promoting St Lucia holidays hits the road in the U.S

  • 04-Aug-10 14:32
  • St Lucia
  • Holiday Industry

In a bid to run an extensive promotional campaign throughout the U.S and give American travellers a more upclose and personal preview of what Barbados holidays are like, the island's tourisme team will be driving

Tourism campaign promoting St Lucia holidays hits the road in the U.S

A one-of-a-kind special tour promoting St Lucia holidays in the U.S and highlighting the renowned beauties of this Eastern Caribbean tourist gem, kicked off this week on Monday, 2nd August as the bust departed from Eatontown, New Jersey on the northeastern seaboard of the United States.

Showcasing the best of St Lucia holidays under the theme “Live the Legend,” this year's 2010 Summer/Fall Travel Road Shows
will be highlighting the uniqueness and authenticity of this Caribbean holiday destination’s products, services and attractions to the travel agent community. And for this purpose, the Saint Lucia Tourist Board’s (SLTB) marketing and sales teams will be making their way from their starting point in Eatontown to Baltimore and Washington DC/ Virginia, which is the stop they plan to reach by 5th August.

Nerdin St. Rose, SLTB’s Vice President of Marketing and Sales, said her team will tour about 20 cities in August, September and early October, before turning over the sales effort to the Canadian office in mid-October.

“We won’t rest on our laurels,” said St. Rose before leaving the island for the Mid-Atlantic area to join Saint Lucia’s sales associates. “The phenomenal growth we are currently experiencing is very much due in part to the hard work of our sales teams and the travel agent community in our source markets, and we plan to strengthen these relationships over the next few months,” she said.

St. Rose reported that other stops along the itinerary include: Charlotte, North Carolina; Atlanta, Georgia; Miami and Fort Lauderdale, Florida; Houston and Dallas Texas; Waukesha, Wisconsin; Oak Brook, Illinois; Mason, Ohio; Warren, Michigan; Burlington, Massachusetts; Farmington, Connecticut; White Plains, Woodbury and New York City, New York.

Year to date, St Lucia holidays have recorded an overall 11.9% increase in stay-over visitors for the six-month period January through June 2010 as passenger arrivals increased from 145,575 in 2009 to 162,856 this year.

Not surpsingly, the most impressive growth came from the United States market, which accounted for 42% of all arrivals and registered an average 31.3% growth rate over 2009 figures. Total US arrivals reached 68,776 by the end of June 2010.

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