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Island tries more tactics to avoid damaging effect of Kingston violence on Jamaica holidays

  • 03-Jul-10 10:22
  • Jamaica
  • Holiday Industry

Putting every effort possible into minimising the damaging effect of the island's recent violent outburst, the Jamaica Tourist Board have organised a series of fam-trips for over 3000 travel agents in order to promote the safety of many Jamaica resorts.

Island tries more tactics to avoid damaging effect of Kingston violence on Jamaica holidays

The official Jamaica Tourist Board (JTB) announce that in order to give a boost to Jamaica holidays to salvage its reputation from the recent violent incidents in its capital of Kingston, the island is set to bring 3,000 travel agents to the island in a series of family trips that will take place throughout June and then later this fall as one of several initiatives planned to counter any potential tourism downturn due to the recent violence in Kingston.

A Jamaica Tourist Board statement added that most of the trips by foreigners taking Jamaica holidays started this month, but were likely to stop the large inflow of passengers arriving to the country in July and August because because of shortage of air capacity as the airlines are full. The balance of the 3,000 agent will be completed in the fall. Roughly 73 people were killed in Jamaica’s capital when the government attempted to capture alleged drug and weapons dealer Christopher Coke. But tourism officials stress that Kingston is not near any major resort areas for the island and so far the impact on tourism has been minimal.

Nevertheless, the bad publicity surrounding the incident has affected tourism to some degree. John Lynch, director of tourism for the JTB, estimated that cancelled hotel bookings since last week’s violence in Kingston number around 300 and although this figure is not alarming every possible effort must be done to ensure a fruitful future for Jamaica holidays.

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