Abu Dhabi holidays team up with Manchester FC
The Abu Dhabi Tourism Authority has just striked a new deal with Manchester City Football Club, as they signed on to become the club's main sponsor until the end of the 2013 Premier League Season. This partnership will also help promote Abu Dhabi holidays
Linking the Abu Dhabi holidays appeal to English football, the emirate has recently signed on to become the Official Destination Partner of Manchester City Football Club (MCFC) as part of a new partnership between the football team and Abu Dhabi's tourism officials.
The deal struck between Abu Dhabi Tourism Authority (ADTA) and MCFC, will see the Premier League side become the second Official Destination Partner for the emirate, following last year’s tie-up with the World Rally Championship and hoping such a partnership will help in driving more English tourism to Abu Dhabi holidays. Based upon the passion such a popular world sport as football generates among fans, Abu Dhabi holidays want to be seen as part of that appeal and reach out to football fans who might enjoy luxury holidays and breaks in Abu Dhabi.
“The rationale of broadening our destination awareness outreach is behind the move,” explained Ahmed Hussein, Deputy Director General, ADTA. “In this case, Abu Dhabi’s name will touch a TV viewership of over two billion.
“Football is unique in its ability to transcend international borders and connect with a range of people on many levels. Manchester City’s standing as a football club that offers a premium supporter experience across all areas of its business is an ideal fit for us as we share the same goal of excellence in delivery.”
Under the new deal, which is set to run until the end of the 2013 Premier League season, Abu Dhabi’s brand will appear on perimeter boards around the City of Manchester Stadium at every home league and domestic cup game. ADTA will also enjoy exclusive naming rights to the club’s Carrington, Trafford training ground and from now on will be the sole title sponsor of all pre-season tours.
“We are proud to partner Abu Dhabi Tourism Authority, which is hugely respected and influential within the global tourism community, having been voted the World’s Leading Tourism Board in the 2009 World Travel Awards”. - MCFC's Chief Executive Gary Cook commented about the deal.
Cook added that Manchester City was looking forward to holding a series of events in Abu Dhabi following on from its recent successful ‘Our Country v Our City’ trip, when the club spent a week in the Gulf region enjoying luxury holidays in the Arab Emirates.
“With a rich heritage and an exciting future, Abu Dhabi is fast becoming the destination of choice for world-class business and leisure events,” Cook added, highlighting Abu Dhabi's fantastic attributes as a top holiday destination in the Middle East providing world-class luxury holidays. “The addition of ADTA will once again put the City brand in the world spotlight.” - he concluded.
Abu Dhabi's Tourism Authority is currently Manchester City’s fifth global partner and joins Etihad Airways - the national carrier of the UAE with daily flights from Manchester to Abu Dhabi - Umbro, Etisalat and Ferrostaal.
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