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British travellers attracted by "new & unique" holiday destinations in 2010

  • 31-Dec-09 15:29
  • Africa
  • Holiday Industry

An annual survey from Statistics & Trends revealed that British travellers will be attracted by 'x-factor holiday destinations' when looking where to go to spend their 2010 holidays.

British travellers attracted by "new & unique" holiday destinations in 2010
Holiday destinations with something new and unique will be successful among British travellers when looking where to go in 2010, an annual survey from Statistics & Trends revealed.
The survey said that ‘x-factor destinations’, those with some unique value or novelty appeal, will attract more British travellers in 2010 and will thus influence their decisions when deciding what place to make their holiday destination.
The annual ABTA Travel Trends Report also suggests that ‘x-factor’ holidays for 2010 might include a once in a lifetime trip to South Africa’s World Cup or be influenced by this year’s hot films and books. Next year may see many Britons flocking down to enjoy Africa holidays and take part in some of the FIFA action in June or alternatively, may be inspired by a film like the “Twilight” saga.
"The setting of the Twilight teen vampire saga, Forks, Washington State, is expected to build on its massive rise in visitor numbers in 2009"", the report considered.
The report also highlighted a greater demand for exotic holidays in remote locations or developing countries that allow travellers to give something back to the holiday destinations. An example of this are Caribbean holidays or the so-called ‘chadventures’; a combination of adventure and raising money for charity, or ‘voluntarism’ based breaks, gaining currency with some tour operators even partnering with NGOs.
Another trend shows a pent up wanderlust for areas emerging from troubled times, such as Sri Lanka holidays, which looks set to increase in popularity next year. Sri Lanka holidays may be among those places that will jump from 2009’s news pages and back into the travel supplements as a firm fixture on the tourist trail. Even Iraq is promoting itself as a future holiday destination for 2010. Other long haul destinations that look set to return to popularity, and recover from the issues they have faced recently, include Mexico and Thailand", the survey said.
Turkey, Morocco and Egypt holidays are also predicted to be strong destinations for 2010 as investment in luxury hotels and infrastructure, including more efficient airports and roads, will attract holidaymakers looking for high standards at lower costs.
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