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British Airways Launches New Routes to Cater for Luxury Holidays

  • 08-Sep-09 08:59
  • Maldives
  • Holiday Industry

In order to cope with the decline in business travel, British Airways will give use to their planes by providing long-haul flights to six new luxury holiday destinations including Jamaica, the Maldives and Punta Cana

British Airways Launches New Routes to Cater for Luxury Holidays

After the recent decline in business travel, British Airways will be utilising their available planes by providing flights to long-haul destinations. Six new routes will be available for passengers looking take luxury holidays to destinations including Jamaica, the Maldives, Las Vegas, and Punta Cana in the Dominican Republic.

The new routes are aimed at wealthier people looking to take luxury holidays to upmarket resorts such as Sharm El Sheikh holidays on the Red Sea, and exclusive Jamaica holidays.

Head of UK Sales for BA, Richard Tams said:

"We chose the routes carefully where we think demand will hold up. We don't normally have the aircraft available, so this has given us the opportunity to build some business there."

"There is still a very healthy market in premium leisure. The passengers are high-end travellers who not only want comfort at the resort but also on the way there."

British Airways will also be providing flights from London Heathrow and London Gatwick to Las Vegas and will be using aircraft Boeing Co. 777 for some of these routes. In addition to this BA will be testing a new service for business-class clients only from London City Airport to New York using two narrowbody planes, Airbus SAS A318.

Short-haul BA flights from Gatwick which are looking be cut from the schedule in the near future include Malta, Barcelona, Madrid, Palma, Alicante, and Krakow. British Airways will also be taking advantage of cheaper TV advertising rates and will be launching their first UK TV commercial in two years, later this month.

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