Call us today on 020 7644 1755


AMResorts launches "Live it up" campaign and announces new hotel openings

AMResorts is seriously upping their game right from the onset of 2016, and even before, as actually a few days before we welcome the new year they have quite a bit going on, with the official launch of a new promotional campaign in just a few days and a few hotel openings expected to take place just before we wave goodbye to 2015. Read on to find out why 2016 will be the year to book your well-deserved sun and sand escape in the Caribbean with AMResorts!

Introducing Live it UP – a new offer slashing higher room category prices

New for holidays in 2016 but with bookings that can be made before the end of 2015, the Live it Up campaigns aims to entice guests to turn up the level of luxury and discover superior room categories for half the price. What this will mean in reality is that as of 19th December 2015 those booking a stay at any of AMResorts’ 55 luxury properties in any room category higher than the standard will receive an automatic 50 per cent discount on the standard upgrade supplement.

The new offer will be subject to some restrictions, including a minimum 10-night stay in order to qualify for the discount. Stays must be booked between 19th December 2015 and 29th February 2016 for travel between 1st April through to 31st October 2016 for all participating hotels, with the only exception of the month of April for the Secrets Maroma Beach Riviera Cancun and the Dreams Villamagna Nuevo Vallarta - in the case of these two resorts the travel window runs from 1st May to 31st October 2016.

The new offer is combinable with all Early Booking Offers and any other ongoing promotions. Some other exceptions apply and room categories not included in the Live it Up offer across all AMResorts properties include all Master Suites and Presidential Suites, which will not be sold at discounted rates.

Similarly, the following room categories at the Zoetry Agua Punta Cana will be excluded from the offer: Suite Carib Garden View, Junior Suite Ocean Front, Junior Suite Ocean Front Deluxe, Villa Dominicana Garden View and Villa Caney Garden View.

So, how would all this work in practice you ask? Well, let me enlighten you with a simple example:

Let’s say that you wanted to book yourself a holiday at the Breathless Punta Cana and the full contract room rate is $116 per person per night for the standard room category (in this case the Allure Junior Suite Tropical View), the normal supplement to upgrade to the next higher up room category (Allure Junior Suite Swim Up represents a 15 per cent increase on the basic room rate price ($166 +15% = $191 per person per night).

With the Live It Up 50% discount the 15% supplement would be halved to 7.5% and therefore the cost per person would be reduced to $178 per person per night - the resulting price when you add 7.5 per cent to the basic room rate of $166 ($166 + 7.5% = $178).

That way you would be making a saving of $13 per person per night, which multiplied by 10 nights equates to a total saving of $130 per person. Based on a standard holiday for two the total saving would shave $260 off the entire holiday price tag – not too bad right?

New hotel openings for 2015 and 2016 (plus updates)

In recent months AMResorts has been very busy renovating existing properties and announcing new openings throughout the different destinations they feature. This all adds up to some exciting and sleek brand new resorts having very recently opened in only the last few weeks or months and some more to open very soon before the year ends.

What’s more, this unstoppable hotel opening streak doesn’t quite end in 2015 as plenty more new properties are scheduled to open throughout 2016 all the way into 2017! All in all you can look forward to 13 new resorts opening under various AMResorts brands by January 2017! Keep on reading to find out more.

Newest on the map – spanking brand new updates and newly opened hotels

AMResorts certainly don’t rest on their laurels as they have been working hard all throughout 2015 not only opening new hotels across some of their well-established markets and venturing out into new ones (like Central America) but they’ve also been hard at work freshening up existing properties with updates across rooms, creation of new room categories, extension of various facilities and the addition of new ones.

When it comes to updates, the Secrets Silversands Riviera Cancun welcomed a new room category in July 2015. Beautifully perched on stilts above a 3,000 sq. ft. pool facing the ocean, the new Over the Pool Cabana Honeymoon Suites are the latest ultra-lavish addition to this already sumptuous resort. Boasting 930 square feet of ample space these suites offer spacious bedrooms with walk-in closets, double vanities in the spacious bathrooms, a Jacuzzi and a rain shower. If the premium ocean-view location wasn’t enough, they also have a private furnished terrace with private outdoor plunge pool.

Likewise, the Secrets Aura Cozumel recently saw the additiong of 30 brand new Preferred Club Ocean View Junior Suites and the expansion of the Sky Bar to accommodate up to 116 guests. Refreshed with new décor and a new modern design the Sky Bar is bigger and better than it was before. Other recent renovation work carried out in this property included the removal of pools on the Solarium level and private plunge pools which currently affects the following room categories: Solarium & Pool Suite Ocean View and the Preferred Club Solarium & Pool Suite Ocean View. All inconveniences caused as part of these renovation works are due to come an end on 14th December 2015 when all refurbishment is completed. The Desires Music Lounge and Plaza Area has also been upgraded with new furniture as part of the makeover.

Similarly, the Secrets Royal Beach Punta Cana underwent an extensive renovation process across 373 of its guest rooms, which was completed by 31st October 2015. However, this ongoing enhancement project is not finished yet, as the refurbishment of rooms will remain for the remaining suites into 2016.

Lastly, after extensive renovations works carried out across the entire property, the Dreams Los Cabos Suites Golf Resort & Spa recently reopened a couple of months ago with an official re-launch on October 2015.

Now for the latest brand new hotel openings that have taken place so far this year.

One of the latest properties to join the rapidly growing AMResorts portfolio, the new Secrets Akumal Riviera Maya opened early last month with 434 luxurious rooms poised on Akumal Beach, ranked as one of the “Top 10 Beaches in Mexico” in TripAdvisor Traveller’s Choice Awards 2015.

Likewise, just a couple of weeks ago the new Secrets Papagayo in Costa Rica officially opened its doors as AMResorts first ever adults-only property not only in Costa Rica but in the whole Central American region. This debut will lead the way for another new resort soon to follow next year in Panama (but more on this one later) and consists of a 202-room resort in the Papagayo Peninsula of the large Guanacaste region, so guests here can expect to be surrounded by the wildest, greenest and purest of nature.

Coming soon in Mexico

The new adults-only Breathless Riviera Cancun is expected to open at the onset of spring next year, on 1st April 2016. It will be the first Breathless property in the Riviera Maya and will comprise 526 ultra-modern suites offering spectacular views of the ocean, gardens or pools.

With no exact month announced as of yet the Dreams Playa Mujeres Golf & Spa Resort will be opening a bit later on in the year, sometime during autumn 2016. Located just 10 minutes from all the action in Cancun and offering an exclusive “swim with the dolphins” experience at the onsite Dolphinarium, this outstanding new resort will also offer guests direct access to a marina and the Playa Mujeres Golf Course; a Greg Norman-designed, 18-hole championship golf course.

The family-friendly Sunscape Puerto Vallarta, scheduled to open 16th December 2015 will feature 320 rooms offering spectacular views of Banderas Bay. It will be located close to the Puerto Vallarta International Airport and within easy distance to all of the area’s attractions including the Malecon boardwalk, the Plaza Caracol Mall and the Plaza Peninsula Mall.

Just a day later, the Breathless Cabo San Lucas is due to open on 17th December 2015. This smaller property with a more boutique feel to it will be positioned at the heart of Cabos San Lucas with a total of 169 guest rooms and suites perfectly poised on Medano Beach. Great views of the famous El Arco are to be expected as is a chic and modernist atmosphere. Early bookers will be in for a treat with up to 50 per cent discount on room rates when they book before 31st December 2015 for stays between 17th December 2015 and 31st March 2016.

Coming soon in the Dominican Republic

The Now Garden Punta Cana will be the first to open in just a few days, as the result of a split of the resort area formerly (and exclusively) occupied by the Now Larimar Punta Cana. The all-new resort will open on 22nd December with 180 guest rooms, four dedicated dining options and three dedicated bars and lounges, with all guests guaranteed full, limitless access to the facilities at next door resort, Now Larimar Punta Cana. With stays bookable from now for travel from 22nd December 2015 onwards, the resort is currently promoting its launch with a 40% introductory offer for those booking their stay by 10th December. On top of the discount and as an introductory gift, guests booking by this date will also receive $300 in resort coupons and a complimentary 20-minute massage!

Sunscape Puerto Plata will lead the way into 2016’s new hotel openings in the Dominican Republic with a planned opening date for 15th February 2016. The resort will be located on the northern coast of Playa Dorada, surrounded by an 18-hole championship golf course designed by Robert Trent Jones and just 10 minutes away from downtown Puerto Plata. Its 585 rooms will have a local lively vibe with added sophistication.

Dreams Dominicus La Romana is expected to open in autumn next year, with an announced date of 1st October 2016. The ultra-luxurious family-friendly property will offer a total of 478 guest rooms and suites in a newly constructed build located on the sleepy seaside town of Bayahibe, just 10 minutes from La Romana and 30 minutes from Isla Saona, a government protected natural reserve.

Now Onix Punta Cana will follow a month later with a scheduled opening for 1st November 2016. With a coveted location in Punta Cana’s Uvero Alto region, the new property with 500 rooms and suites will sit to adjacent sister resort, Breathless Punta Cana and it will be geared towards multi-generational guests.

Lastly, the new Secrets Cap Cana due to open on 15th January 2017 will be positioned within the gated luxury Cap Cana community of Juanillo Beach, giving guests access to one of the region’s most spectacular beaches and also putting them steps away from the signature Jack Nicklaus golf courses, the award-winning marina and plenty more attractions. A collection of 470 exquisitely designed modern rooms and suites await.

Coming soon in Central America

In Central America the new Secrets Playa Bonita Panama Resort & Spa is due to open at the start of next year, with an announced date of 7th January 2016. Perfectly secluded in a tropical enclave, it will offer a total of 310 guest rooms and suites surrounded by lush greenery and facing a lovely stretch of beach. It will boast five freeform swimming pools with breathtaking views over the Pacific Ocean and will put guests within easy distance to popular attractions such as the historic Old Town and the Panama Canal.

The second AMResorts property to debut in Panama, the Dreams Buenaventura Panama is expected to open towards the end of next year, sometime in December 2016, with a total of 614 guest rooms and suites. Located in Panama’s exclusive community of Buenaventura, only 10 minutes from Rio Hato International Airport and 80 minutes from Panama City, the new resort will be cocooned away from the capital’s urban buzz to offer guests a more exclusive experience on an elite beachfront luxury enclave.

Coming soon in the Caribbean

Sunscape Splash Montego Bay due for official opening on 23rd December 2015 will be the newest AMResorts property to open in Jamaica next year, with an outstanding location just 10 minutes from the famous “Hip Strip”. Ideal for families with little ones this fun resort will have 430 guest rooms and suites and will feature a Pirate’s Paradise Waterpark complete with a pirate ship, a 40-foot pirate’s plank, a lazy river and two waterslides.

The new Zoetry Montego Bay Jamaica coming in December 2016 will be one of the last to open next year, with a very limited number of just 46 suites, located five miles east of Montego Bay (on the location of the former Coyaba Beach Resort & Club –closing in April next year) anda 10-minture drive from Sangster International Airport.

Also expected to open in December 2016, the new Breathless Montego Bay Resort & Spa will be an entirely newly built property with 150 guest rooms and suites. It will offer guests access to the longest stretch of private beach in Montego Bay and it will be strategically located next to sister properties Secrets St. James Montego Bay and Secrets Wild Orchid Montego Bay.

Laura Rawlings

Recommended Deal

From £ 489 per person
Discover the thrill and excitement of Dubai’s theme parks

Discover the thrill and excitement of Dubai’s theme parks

Treat yourself to a 4-star break and explore Dubai's luxury theme parks - a treat for the whole family

Type: Beach
Laura Rawlings

Laura Rawlings

Family Expert

An energetic mum of three and an avid traveller with a passion for discovering new sights and...

20 Articles
Leave a comment

Related blog posts in Exciting news