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Virgin Atlantic named Best European Airline in TripAdvisor Travelers' Choice Awards 2018

Just a few days ago TripAdvisor released its official list of winners in the airline category of the Travelers' Choice Awards 2018, in which Virgin Atlantic scooped up the title of Best Major Airline in Europe. Ranked number one by the community of TripAdvisor's members, the British carrier also won the title of Best Premium Economy in Europe and as such has been crowned the top airline in the continent, beating big rivals like British Airways, KLM and Lufthansa.

Virgin Atlantic named Best European Airline in TripAdvisor Travelers' Choice Awards 2018

Virgin Atlantic has plenty to celebrate this year. Not only did they announce a major overhaul to their Economy cabin just last month (which has now officially launched with three new sub-categories: Economy Light, Economy Classic and Economy Delight), but they’ve now received official acknowledgement from the travel industry that they’re doing things right after scooping the title of Best Major Airline in Europe at TripAdvisor’s Traveler’s Choice Awards 2018.

And that’s not all, Virgin Atlantic’s Premium Economy cabin also won another accolade after having been ranked Best Premium Economy in Europe. That’s plenty to be proud of. Virgin Atlantic has made quite the triumphant entry into 2018, and the momentum isn’t over yet.

This latest recognition by TripAdvisor members, who are none other than Virgin Atlantic’s past clients and passengers, is the cherry on the icing for the legendary British carrier founded by Sir Richard Branson, famous for its innovative twists and ground-breaking moves.

Speaking of this latest win and two new additions to the airline’s ever-growing list of awards, Virgin Atlantic’s CEO, Craig Kreeger said:

“To win these awards based on reviews from our customers is something we’re truly proud of. Everyone at Virgin Atlantic works so hard to give our customers the best experience possible and to be recognised as the best major airline in Europe as well as the best Premium Economy by the Tripadvisor community is a real honour.

“Innovation to improve the experience for our customers is at the heart of what we do. We were the first airline to introduce Premium Economy over 25 years ago and it’s clear that it’s still just as loved now than it was then."

Mr Kreeger also took the opportunity to remind the travel industry of the airline’s latest makeover to its Economy cabin, the company’s latest daring move:

“We’re continually investing in all cabins and we recently unveiled the biggest change to our Economy cabin in over a decade with three new Economy products – Economy Light, Economy Classic and Economy Delight - offering more choice for our customers than ever before.”

After receiving top marks and amassing a good number of positive reviews, Virgin Atlantic can safely conclude it’s certainly looking well after its satisfied customers as most of them rank their experience highly. That is not to say, however, that there isn’t room for improvement. If the ambitious company wants to compete on a global level, there are some really serious contenders to beat.

And, in case you’re wondering who these are, let me introduce you to TripAdvisor’s 2018 Top 10 airlines in the world, the majority of which are Asia-based and two of which are low-cost, long-haul carriers. Taking the crown is Singapore Airlines, beating Emirates from last year’s number one position. Then we have Air New Zealand, Emirates, Japan Airlines, EVA Air, Southwest Airlines, Jet2.com, Qatar Airways, Azul and Korean Air, in that order.

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