"Despacito" fuels increased in interest in travel to Puerto Rico
After a year of declining tourist numbers, Puerto Rico is experiencing a boom in tourism, thanks to the popularity of the song "Despacito." The song, by Luis Fonsi, Daddy Yankee, and Justin Beiber, includes the line "this is how we do it down in Puerto Rico," and the video features numerous locales on the island. Hotels.com reports a more than 45% increase in searches of Puerto Rico in the time since the song's release.
Since its launch in mid-April, the hit song “Despacito” featuring Luis Fonsi, Daddy Yankee, and Justin Beiber, has become a phenomenon around the world. And apparently the hit song is driving an increase in interest in travel to Puerto Rico.
Hotels.com reports that since the song’s release, searches for Puerto Rico on the website have increased by more than 45 per cent.
The song includes the line “this is how we do it down in Puerto Rico.” and the video was filmed in numerous locations in the country, including Old San Juan’s La Perla neighbourhood. The song’s popularity has even led some tour directors to include some of the locations featured in the video on their itineraries.
After hearing the news that the song’s popularity is driving tourism to Puerto Rico, Luis Fonsi posted on Instagram:
“What a joy it is to read this in the international media. Puerto Rico is the true protagonist of this song and this video.”
Taylor Cole, a travel expert for Hotels.com, stated that:
“We know that popular culture has a strong influence on our travel decisions. Puerto Rico is the home of singers Luis Fonsi and Daddy Yankee, and it gets a big shout out in their hit song. Plus, our search data suggests it’s encouraging more people to explore this great destination.”
It doesn’t seem to hurt that the song has been No.1 on the Billboard chart for the past two months.
This is good news for Puerto Rico, which saw a decrease in tourism following the outbreak of the Zika virus last year. Earlier this year, the island declared bankruptcy and there is still great uncertainty regarding Puerto Rico’s economy and future.
For the moment, however, Puerto Rico is doing well for itself and enjoying the boom in tourism. Among the sites featured in the song’s video are the island’s beaches, and the club La Factoria in Old San Juan. Carlos Perez, who directed the video and is also Puerto Rican, said that the video is “a love letter to Puerto Rico.”
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