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The Plateno Hotels Group's luxury Portofino brand is set to launch in Sri Lanka

As part of its Asia growth strategy, the Plateno Hotel Group will launch its Portofino luxury brand in Sri Lanka. The China based hotel group recently took over the management of the Ranna 212 Beach Resort in Tangalle and will launch the rebranded resort as the Portfino Resort Tangalle in September 2015.

The Plateno Hotels Group's luxury Portofino brand is set to launch in Sri Lanka

After taking over the management of the Ranna 212 Beach Resort in Tangalle, China’s Plateno Hotels Group- the seventh largest hotel group in the world, is set to launch its luxury Portofino brand in the south coast of Sri Lanka. The resort will be rebranded as the Portofino Resort Tangalle and is scheduled to open its doors in September 2015.

With 34 rooms, 21 suits, an outdoor swimming pool and breathtaking views of the Indian Ocean the Portofino Resort Tangalle is expected to be a favourite among travellers interested in luxury holidays to Sri Lanka. The securing of the management deal for the Portofino Resort Tangalle forms part of the Plateno Groups South and Southeast Asia growth strategy. This marks the group’s second hotel in Sri Lanka after signing the ZMAX hotel in Colombo, scheduled to open in 2017, earlier this year.

Plateno’s first foray into the Sri Lankan market comes at a time when the country’s tourism industry is booming. Recent statistics indicate that Sri Lanka has already surpassed the one million visitor mark during the first seven months of 2015, a notable 16.8 per cent growth on the same period last year. Western European countries, China and the rest of Asia are said to be the largest source markets to Sri Lanka thus far for 2015. Despite the milestone Dr Rohantha Athukoral the Chairman of the Sri Lanka Tourism Promotions Bureau is however advocating a shift from focusing on the number of arrivals to a focus on attracting travellers with larger budgets. He said:

"Sri Lanka must stop chasing visitor arrival numbers but focus on attracting the $250 per day guests into the country if we are to make the industry financially viable"

According to Dr Athukorala, due to the high cost of construction and labour in Sri Lanka hotels would struggle without targeting luxury travellers. Based on Dr Athukorala’s logic, the Plateno Group’s luxury Portofino brand is well positioned to make a valuable contribution to the Sri Lankan tourism industry by attracting the coveted luxury travellers.

Founded in 2005, the Plateno Hotels Group now has 14 different brands in its portfolio including luxury brands such as Portofino, MaisonAlbar and H12 hotels, midscale brands like Zmax, James Joyce Coffetel and Lavande Hotels as well as more affordable brands such as 7 Days Premium, 7 Days Inn and IU Hotels.

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