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Panama to launch International Marketing Campaign to attract foreign holidaymakers

Panama is set to become a top Latin American destination for shopping, culture, beaches and nature, with the help of an international marketing initiative by the Tourism Authority. The campaign is aimed at Europe, South America and the United States and will run until December, 2015 in an attempt to attract more holidaymakers.

Panama to launch International Marketing Campaign to attract foreign holidaymakers

The Tourism Authority in Panama will launch a brand new international marketing campaign to put the country on the map for foreign holidaymakers.

The new campaign will promote Panama as a destination for shopping, culture, beaches and nature and will run until December, 2015.

Aimed at Europe, South America and the United States, the campaign is intended to increase the country’s tourism product, which has seen a decline over the last three years.

The President of the Panamanian Hotel Association, Sara Pardo, says that the decrease in the average hotel room rate and profitability has been at nearly 30 percent since 2012, and there has been a 15 percent fall in the occupancy levels.

The nation receives approximately six million visitors a year, and tourism accounts for approximately 10 per cent of the country’s Gross Domestic Product.

Panama is a country in Central America that is home to the famous Panama Canal which celebrated its 100th anniversary last year.
The Panama Canal is 77 kilometres long and connects the Atlantic Ocean to the Pacific Ocean. The locks at each end of the canal lift the ships to the Lake Gatun, an artificial lake that was created to reduce the amount of excavation work required for the canal. The lake acts a reservoir of water for the operation of the locks and it carries ships for 33 kilometres along their journey of the canal.

The country’s capital Panama City is a vibrant hub with the historic Casco Viejo neighbourhood that was founded in1671, following the dismissal of the original Spanish settlement by the British pirate, Henry Morgan. While the modern side of Panama City boasts a skyline similar to Dubai, the historic neighbour today is a blend of Old Havana and the French Quarter in New Orleans, plus a splash of Art Deco.

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