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Kerala launches Clean Destination Project as part of its Visit Kerala Campaign

Various tourism stakeholders in Kerala including residents, hoteliers and the Kerala Tourism Department gathered together to launch the Clean Destination Project at Kerala's Fort Kochi beach. The clean up campaign is just one of the initiatives aimed at enticing more travellers to Visit Kerala.

Kerala launches Clean Destination Project as part of its Visit Kerala Campaign

On Friday 5th of June 2015 a year long cleanliness drive was launched at Kerala's Fort Kochi Beach.

The Clean Destination Project, the launch of which coincided with World Environment Day, is a joint initiative by a number of key stakeholders including Kochi Cooperation, Kerala Travel Mart, local hotels and the Kerala Tourism Department.

Kochi Mayor Tony Chammany explained:

"The effort is to convert beach and adjoining areas into a clean destination as the State Tourism Department has launched a Visit Kerala campaign".

As a pilot project under the initiative, volunteers gathered together to clean the Fort Kochi Beach and its adjoining areas. Additionally, several waste bins and pay and use toilet have been installed at the beach and some local agencies have even offered to install security cameras at the beach. Moving forward a monthly mass cleaning drive has been planned.

Officials have stated that, should this pilot project prove to be a success, similar initiatives will be rolled out in other centers in Kerala.

In 2014, in addition to local arrivals from across India, 923,000 foreign travellers booked holidays in Kerala now with the launch of the Visit Kerala campaign officials are expect a 12-15 percent growth in arrivals in 2015.

Apart from the Clean Destination Project, other initiatives that he been put forward to boost arrivals include the extension of the Visa On Arrival (VOA) with Electronic Travel Authorization (ETA) scheme making it possible for travellers from 43 nations to travel to Kerala without having to first obtain a visa from the India embassies in their home countries.

"With the extension of the VOA facility, we expect a positive impact for the tourism sector as arriving in Kerala has become more hassle-free for many countries. This will see an increase in the number of foreign visitors to the state."

Stated Kerala Tourism Secretary G Kamala Vardhana in a recent interview.

Included in list of countries now eligible for an online tourist visa are Australia and New Zealand both of which have been identified as key source markets for Kerala with a respective 60 and 68 percent year-on-year increase in arrivals from Australia and New Zealand in 2014.

A delegation from the Kerala Tourism Department recently embarked on a tourism road show in New Zealand after successfully completing two similar shows in Sydney and Melbourne Australia.

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