The Holiday Place attends Hilton Roadshow 2014
A team of travel experts from The Holiday Place recently attended the 2014 editon of Hilton Worldwide Leisure Roadshow, an event filled with insightful overviews into the many different Hilton brands across the globe, updating attendants on the latest hotel openings, new and innovative services as well as future projects.
Yesterday, 30th October a team of four travel experts from The Holiday Place attended Hilton’s famous yearly Train to Teach Roadshows, training the travel industry about their varied selection of brands and how each of these successfully taps into various segments of the hospitality market.
With things kicking off at 6:00 p.m. the presentations were preceded by a snacking session in the main hall, where finger sandwiches of various fillings were laid out in one long table, interrupted by a makeshift bar looked after by an attentive barman in the middle, a long selection of drinks and wines was on offer, while another table at the other end exhibited the most scrumptious varieties of desserts. Meanwhile various waiters circulated the room carrying small canapés and hot d’ouvres.
Shortly after arrival we were invited to participate in one of the presentations that took place in an adjoining room. In total there were four presentations comprising six Hilton sub-brands out of their total of eleven. Each of these sessions lasted 15 minutes and each allowed a few minutes of refreshment in between, where the audience could choose between heading out for a few seconds to go and fetch more drinks or stay in their seat and pick one of the delicious canapés passed by attentive.
Various Hilton representatives occupying various positions within the company, across a variety of brands, gave out very informative presentations, introducing some new concepts and projects, updating the audience on some new properties soon to open up across their vast global reach and generally getting people excited about new features such as the innovative E-checking service, soon to be available across all brands in a few months. With this technological step-up Hilton will be setting a new standard that now global brand currently offers.
A few videos were played, summarising and highlighting the main ideas expressed throughout the presentation and introducing Hilton’s latest slogan – “Our Stage. Your Story”
The brands we were briefed on represented various segments of the market. On one hand things kicked off with mid-market luxury brands Hilton Garden Inn and Hampton (somewhat the equivalent of a Holiday Inn in concept but a step or two above in terms of luxury and service quality), followed by full-service luxury brand Doubletree by Hilton (the quickest growing brand in the Hilton umbrella and the one with the highest number of future opening – at present there are 550 Doubletree by Hilton hotels across 80 different countries) and finally, the uber-luxurious brands of Waldorf Astoria and Conrad, the most upmarket and sophisticated of all. At the end we were also given an introduction into an even more exclusive ultra-luxurious brand recently created by Hilton, the Curio, which comprises a selection of unique, very distinctive hotels, each with a clearly different character and personality that can’t be duplicated.
Presenters also touched on the Hilton HHonors’s successful loyalty programme, the most rewarding in the industry, offering guests the opportunity to collect not only points but also air miles. No other hotelier in the world has stepped up to offer the same.
Great emphasis was made across all presentations to highlight Hilton’s element of consistency, a decisive factor in their popularity across all their brands. This concept simply means that regardless of the price range of Hilton properties, or their positioning in the market, guests can always expect a certain level of luxury service with all the Hilton’s essentials, such as sumptuous luxury bedding throughout, similar technological features and truly dedicated, attentive service that means that thanks to the 100% Satisfaction Guarantee, if you’re not satisfied with your stay at Hilton, you can claim your money back, no questions asked.
The evening ended with a prize draw that included stays at various Hilton Hotels all around the globe. On the main hall, many stands representing various Hilton properties across the world further informed attendants about their unique perks, outstanding locations and amazing features.
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