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Blue Diamond Hotels and Resorts plan to expand in Cuba

The Canadian-based hotel group, Blue Diamond, has announced that it will be expanding its operations in Cuba. The hotel chain, which operates the Royalton and Memories brands, is the third largest hotel company on the Caribbean island with occupancy levels above 60 per cent, despite only having a presence in the country for three years.

Blue Diamond Hotels and Resorts plan to expand in Cuba

Blue Diamond Hotels and Resorts is planning to expand operations in Cuba, following a successful summer with the domestic market.

The Canadian hotelier is the third largest to operate hotels in Cuba and its properties have occupancy levels above 60 per cent.

Blue Diamond’s main tourists between the months of May to October this year originated from Canada, followed closely by Cuba.

Rafael Villanueva, the Marketing Director of Blue Diamond Hotels and Resorts said that the Memories Varadero and Memories Caribe (Cayo Coco) hotels, had more than 80 per cent occupancy on some weekends during the summer.

"All the actions we take to capture the domestic market were a success, hence we will continue betting on this segment in coming periods."

Valeriano Lanzarotti, the General Director of Memories Varadero said that extra-hotel facilities should not bypass the local Cuban market because it accounts for a frontline potential.

“That’s why we are always reinventing ourselves in terms of offers to capture their interest,” he stated.

The Canadian-based hotel group has been operating hotels and luxury beachfront resorts in Cuba for three years with six hotels under its family-friendly Memories brand and its luxury and adults-only Royalton brand.

Cuba is a Caribbean island nation located south of the Bahamas and east of Mexico. It is home to breathtaking natural landscapes including miles of white sand pristine beaches, the second largest coral reef in the world, 14 thriving national parks, six world biosphere reserves, 236 protected areas, historic towns and cities, and an array of ancient ruins and sites.

The island boasts luxury beachfront hotels, world class golf courses, historic cities, virgin cays, turquoise ocean waters and beautiful natural scenery, making it the perfect destination for family-friendly holidays, romantic escapes, or cultural and nature trips.

Popular places include the vibrant capital Havana, the beach resort of Varadero, UNESCO-declared World Heritage cities including Trinidad and Cienfuegos, and the scuba diving favourite, Jardines del Rey.

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