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New Hard Rock hotel opened with guitar smash bash

Rock icon Jon Bon Jovi officially opened the Hard Rock's latest all-inclusive hotel in Mexico's Riviera Maya on 4 May, with a guitar-smashing ceremony and a live beach-front concert performed to a star-studded audience.

New Hard Rock hotel opened with guitar smash bash

World famous brand Hard Rock has expanded its offering with a new hotel opening on Mexico's beautiful Mayan Riviera. The ultra all-inclusive resort was inaugurated with a grand opening party that featured the Hard Rock's signature guitar smashing ceremony, a live Jon Bon Jovi concert on the beachfront and a VIP after-party at the hotel's trendy Club Heaven.

Celebrities treading the red carpet at the star-studded bash on 4 May included reality television veterans and models such as Haley Reinhart and Casey Abrams from "American Idol", Scott Disick from "Keeping Up With the Kardashians", Audrina Partridge from "The Hills" and Victoria's Secret model Alessandra Ambrosio.

The party kicked off with a guitar smashing ceremony, intended to replace the traditional ribbon cutting ceremony with a much more rock-n-roll alternative. For the grand finale, rock icon Jon Bon Jovi played a gig by the beach with his band Kings of Suburbia performing some of his hits, as well as covering some rock classics. The audience danced the night away and enjoyed amazing views of the stage and ocean backdrop from the Woodstock Terrace – the hotel's central plaza.

Later, guests attended an after-show party at the resort's glamorous Club Heaven, with renowned DJs Connor Cruise and Jack Novak spinning records on the decks and a spectacular live fire show. The club's amazing decor includes a shallow pool and Jacuzzis where all guests can party like VIPs.

"We're beyond excited to open our doors to yet another unmatched all-inclusive resort experience," said Frank Maduro, Vice President of Marketing at All Inclusive Collection, which is in charge of promoting the hotel. "The explosive grand opening was the ideal introduction to the newest all-inclusive Hard Rock Hotel and amplified our presence in Mexico."

Like its world-renowned diners, Hard Rock Hotels revolve around offering guests a musical experience, with a Vibe Manager in each resort hand-picking music to set the mood, as well as entertainment such as karaoke with a live band and features like guitar-shaped driveways and a 'stairway to heaven' in honour of Led Zeppelin. Hard Rock owns the world's largest collection of rock and music memorabilia, and guests can discover different pieces of rock history displayed in each resort.

The new hotel further strengthens Hard Rock's brand presence in Mexico, which already includes a hotel in the popular resort of Cancun and another in Puerto Vallarta, on Mexico's Pacific coast.

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