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Rihanna debuts new photos ahead of ad campaign promoting Barbados holidays

  • 15-Nov-12 15:55
  • Barbados
  • Caribbean News Digital

Popstar Rihanna has unveiled her new tourism ad campaign aimed at encouraging people to book Barbados holidays this winter. Last year, the 24-year-old Bajan singer signed a three-year contract with the Barbados Tourism Authority (BTA) to be the face of the campaign and she has unveiled some sexy pictures ahead of the campaign launch.

Rihanna debuts new photos ahead of ad campaign promoting Barbados holidays

After spending the summer shooting the ad for the new campaign for Barbados Tourism, popstar sensation Rihanna has revealed some of the images that will be used in the campaign this winter.

The 24-year-old singer who is originally from the Caribbean island signed a three-year contract last year with the Barbados Tourist Authority (BTA) to be the face of the campaign and promote Barbados holidays.

In the photos, Rihanna is on the island showing only parts of her face or the back of her body but the distinct tattoos and features make it clear who the model in the advert really is.

Rihanna was born in Saint Michael in 1988 and despite moving to the United States to pursue a music career when she was 16 years old, the pop singer remains very loyal to her hometown island and is keen for other people to experience the delights of the Caribbean destination during holidays in Barbados.

In an interview last year, the singer said: "Barbados is a place like no other and one of the reasons for this is the spirit and national pride of our people. I want each and every visitor to this beautiful island to experience what makes this destination different from all others and that is the spirit and warmth of my fellow Barbadians."

As well as the tourism campaign for the Barbados Tourism Authority, Rihanna is busy with other endorsements such as the Vita Coco Coconut Water campaign and the launch of her new album “Unapologetic” on 19th November, 2012.

Barbados is an island nation situated in the North Atlantic Ocean, north east of Venezuela, and is a hotspot for celebrities including Simon Cowell, Cliff Richards, and Michael Winner who all have luxury homes on the isle.

Tourists taking holidays to Barbados can scuba dive or snorkel in crystal clear waters where they can explore colourful coral reefs and swim alongside hundreds of diverse marine creatures; hike through verdant nature reserves including the Graeme Hall Nature Sanctuary; shop in boutiques and traditional street markets; and visit the historic towns of Holetown, Speightstown, and the UNESCO World Heritage Site, Bridgetown.

The island boasts a variety of beachfront Barbados hotels, pristine white sandy beaches, golf courses, gourmet restaurants and lively bars and clubs.

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