Abu Dhabi holidays more popular than ever
Abu Dhabi's tourism industry has experienced a record-breaking year exceeding its own set target as 2,111,611 guests checked into Abu Dhabi hotels in 2011. The figures reflect the heightened popularity of Abu Dhabi holidays, an encouraging sign for 2012.
Abu Dhabi hotels have had their most successful year to date according to the figures recently released by the Abu Dhabi Tourism Authority (ADTA). The statistics show that Abu Dhabi has exceeded its own target of two million visitors in 2011 by over 110000 with a record breaking 2,111,611 holidaymakers checking into Abu Dhabi hotels last year.
Hotels in Abu Dhabi, the capital city of the United Arab Emirates, saw an upward trend in several key measures including; the number of guest nights visitors booked, occupancy levels, length of stay and revenue which rose by $1.2 billion. In light of the a global economic downturn and a tense Arab Spring, the results are impressive and have lifted expectations for the number of holidaymakers who will book Abu Dhabi holidays in 2012, “It leaves us well-placed to build for 2012, for which we had initially targeted 2.3 million but, in conjunction with stakeholders, we will now reassess to see if this too, can be stretched” noted ADTA Chairman, Shaikh Sultan Bin Tahnoun Al Nahyan.
ADTA attributed the strong figures to several factors including a significant growth in the number of travellers from Asia who took holidays to Abu Dhabi in 2011. Asia accounted for 14 per cent of arrivals in 2011 with a 30 per cent growth in the number of travellers from India accompanied by a 15 per cent growth in the number of visitors from China.
Image by: IDEE_PER_VIAGGIARE, on Flickr
These latest figures underscore the importance of the travel markets in India and China to Abu Dhabi tourism, with India now being the second largest source market for Abu Dhabi behind the UK. According to the ADTA chairman, “We will continue to focus heavily on these emerging markets with a four-city travel trade road show in India next month culminating in our biggest pavilion yet at the SATTE travel trade fair in New Delhi and will equally benefit from Etihad's planned launch of a non-stop, daily service from Shanghai from March”.
Another factor that has been a driving force behind the popularity of Abu Dhabi holidays has been the billions of dollars Abu Dhabi has invested in tourism attractions and events like Ferrari World and the Yas Marina Circuit.
Image by: IDEE_PER_VIAGGIARE, on Flickr
If the 2011 figures are anything to go by, 2012 is set to be another record-breaking year for the capital of the UAE, with several upcoming events including the Abu Dhabi HSBC Golf Championship, due to be held from the 26th- 29th January 2012 and where world champion Tiger Woods will take part.
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