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Harlequin adds new luxury Barbados hotel with Allamanda Beach

The luxury brand Harlequin Boutique Hotels, part of the Harlequin Hotels & Resorts group has recently announced their plans to convert the recently acquired Allamanda Beach Resort into an exclusive, lavish boutique hotel providing luxury Barbados holidays

Harlequin adds new luxury Barbados hotel with Allamanda Beach

Harlequin Hotels & Resorts, the owner and developer of the planned Merricks Resort, has recently announced their purchase of the Allamanda Beach Hotel on Hastings Beach, Christ Church in Barbados. Thus the exclusive Harlequin brand of lavish Caribbean hotels has commenced an exciting $11m BBD renovation to transform this stunningly situated beachfront property into a luxury boutique hotel providing the most bespoke Barbados holidays experience. The new hotel will be called H and will join Harlequin’s newly created luxury brand, Harlequin Boutique Hotels. It is due to open in June 2012.

The renovation, remodeling and interior redesign of Harlequin’s latest acquisition will be overseen by Harlequin Developments’ Development Director David Campion who is based in Barbados. Harlequin will use several local Barbados-based companies and sub-contractors to carry out the works needed to transform this former modest 3-star hotel into a lavish boutique property providing outstanding luxury holidays in Barbados. In return, the project will bring a much needed boost to the local construction business.

Harlequin Hotels & Resorts successfully opened its first ever luxury Caribbean resort at Buccament Bay, St Vincent & The Grenadines in August 2010. Since then, Harlequin has engaged leading travel industry sales and marketing professionals in the UK and U.S. and is already featured with the leading UK tour operators. Despite the difficult world economy situation which has led to lower numbers of visitors taking the Caribbean holidays over the last 12 months, Buccament Bay Resort has attracted many UK holidaymakers who had never visited the Caribbean before and is currently running at good occupancy levels.

Speaking on his visit this week to Barbados, Mr. Dave Ames, Chairman of Harlequin Hotels & Resorts, said “I am delighted to announce this exciting new Hotel Brand for Harlequin and Barbados. This first Harlequin Boutique Hotel will bring further investment to Barbados and provide more employment opportunities as well as bringing many new holidaymakers to this Caribbean Jewel.”

The essence of the Harlequin brand is that its resorts will “Redefine Luxury in the Caribbean”. This innovative approach has already proved to be popular within the travel industry and has created a positively memorable experience for guests at Buccament Bay Resort. The success of this has led the company to create two new brands within its portfolio, the first of which will be Harlequin Boutique Hotels in Barbados.

Harlequin also hopes to announce later this week the commencement of works in September on the first stage of its development, The Merricks Resort, adding to their list of Barbados hotels and situated on the east coast of Barbados. It is working with the Barbados Government to gain all the necessary support so that the project can move forward quickly.

Speaking from their offices at Hythe House in Maxwell, Barbados, Garrett Ronan, Vice President of Hotel and Resort Development for Harlequin, said that "the launch of the Harlequin Boutique Hotels brand in Barbados with the renovation of the Allamanda" would bring a new ultra-chic ‘South Beach’ style hotel to the market of luxury Barbados holidays. "When completed it will offer sophisticated and luxurious accommodation with approximately 47 studio suites, Jack’s steak & seafood restaurant which will serve delicious local seafood and the finest cuts of prime, succulent steaks, an HQ coffee bar, a swimming pool with an outdoor cocktail lounge, spa verandah and a fitness centre. The hotel will offer a new level of attentive yet discreet service infused with Barbadian hospitality.”

The new H hotel has been designed to attract guests who appreciate chic, boutique hotel accommodation either for a week’s holiday in the Caribbean or for a short stay as part of a multi-destination trip.

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