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Cuba Tourism Board Caravans through Mexican cities

  • 20-Jun-11 11:56
  • Cuba
  • Prensa Latina

The "Authentic Cuba" Cuba campaign has been caravanning through major Mexican cities with the aim of enticing more Mexican tourists to take Cuba holidays. For this purpose, representatives from Cuba's MINTUR have been showcasing the best of the island.

Cuba Tourism Board Caravans through Mexican cities

Promoting the many offerings the island has to offer Mexican holidaymakers, representatives from Cuba’s Tourism Board have been touring around Mexican cities in order to showcase the best of the island.

The caravan under the slogan "Authentic Cuba" began its journey through the Mexican cities of Monterrey, Guadalajara, Leon, Toluca and Mexico City as part of a promotional tour organised by the Ministry of Tourism of Cuba (MINTUR).

With the main aim of attracting more Mexican tourists to Cuba holidays, this new promotional campaign will highlight the best of the island to potential holidaymakers from Mexico.

Alicia Perez, director of Cuba’s MINTUR office in Mexico, told reporters that at the close of last year a total of 66,700 Mexicans visited the Caribbean island. Now the main tourism authorities from both countries are working hard to achieve the new desired goal of 100,000 tourists in 2012.

To fulfil this there are a lots of incentives planned. In order to achieve this new target that is almost the double of last year’s, there’s a wide range of promotional activities that the Caravan has organises and which will be staged at every Mexican city the tourism board stops at.

This caravan tour is the result of an exchange between various tour operators and Mexican airlines to promote Cuba holidays as a top destination in the Caribbean as well as showcasing its offers for the summer and winter seasons.

Perez also revealed that several tourism and travel events have been planned for the month of November this year which are all due to take place in Mexico and Cuba will also be participating. One of the places where Cuba will have a strong presence, for example, is in the International Cultural Tourism Fair in the city Morelia, a town in the Mexican province of Michoacan.

Alicia Perez also went on to reveal that 2011 is set to be a very good year for Cuba holidays and added that because in Mexico there are many possibilities and potential, this Latin American country will continue to send an increasing number of Mexican tourists to the island.

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