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Costa Rica's new tourism minister to support small businesses

Costa Rica's President, Vice President and the new tourism minister are putting forward plans to improve and develop small business, while launching a campaign to attract airlines and tourism offerings for Costa Rica holidays.

Costa Rica's new tourism minister to support small businesses

The new Tourism Minister for Costa Rica, Allan Flores, has announced plans to improve and develop small and mid-size businesses in the country by offering support to private investors, with the help of President Laura Chinchilla and Vice President Luis Liberman.

Flores has also launched a series of campaigns to attract new airlines and companies that will help make the country a conference centre hub as well as a desirable destination for Costa Rica holidays not only in the traditional eco sector but also targeting business travellers.

"In the first place, I, along with the [ICT] board of directors, have decided to strengthen marketing and promotion strategies, which are the backbone of our institution and the essence of what we do here. Selling the country is what it’s all about", Flores explained.

"Second, building an international conference centre will allow the country to be part of a very profitable business, which is conference centre tourism. ICT has already established a plan to build a new centre on 25 acres of land in Heredia (north of San José). The total cost will be $30 million; $10 million will be financed by the ICT and the rest by Banco Nacional and Banco de Costa Rica.

Third, he said: "we are working on a strategic sustainability plan. We want to educate private firms on how to deal with sewage, how to implement renewable energy sources and how to encourage sustainable business models. All this will become added value for our national tourism policy, and it will be the reason why tourists will continue coming to our country in the long term".

Costa Rica holidays are popular for travellers searching for eco-friendly attractions, nature tours, natural landscapes and there are many "green" hotels in Costa Rica operating within sustainable resources and blending with the country exhuberant landscape.

The beautiful country offers plenty of adventures for tourists taking holidays in Costa Rica including trekking through rainforests, scuba diving with turtles, surfing, climbing volcanoes, exploring the protected national parks and the abundance of wildlife.

Liberman added that the businesses play a huge role in attracting tourists to visit Costa Rica, saying: “Micro, small and medium-sized businesses are large providers of employment in our country and are a necessary motor for social and economic integration. I am sure that the more we work with them, the more that will translate into prosperity.”

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