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Abu Dhabi set to attract 1.9m hotel guests in 2011

The Abu Dhabi Tourism Authority is aiming to provide Abu Dhabi holidays for 1.9 million travellers across 22,000 hotel rooms in 2011, with a 15 percent rise on the target for the number of tourists who visited the emirate in 2010.

Abu Dhabi set to attract 1.9m hotel guests in 2011

A target has been set in place by the Abu Dhabi Tourism Authority for the number of travellers expected to take Abu Dhabi holidays in 2011.

The Strategy and Policy Director of the Abu Dhabi Tourism Authority's (ADTA), Lawrence Franklin, said: "These targets will mean a 15 per cent rise on the 2010 hotel guest target, an increase of over 5,000 hotel rooms and a 0.4 per cent increase in overall non-oil GDP contribution."

Franklin added that the United Arab Emirate is looking to welcome attract more guests to book leisurely Abu Dhabi holidays.

"During 2011 we hope to shift the current business tourism dominated hotel guest profile to a more balanced business/leisure tourism split. We are confident we can achieve this because our leisure proposition has, and will, continue to grow.

"We have taken a major leap forward on the leisure scene with the recent opening of Ferrari World Abu Dhabi, the world's biggest indoor theme park. More intense focus on the leisure segment is in line with our strategy of increasing overall length of stay."

Abu Dhabi Tourism Authority is still collecting data to reveal the final statistics for the number of guests who stayed in Abu Dhabi hotels in 2010.

Franklin added: "However, it looks almost certain that the destination will have surpassed the 2010 target of 1.65 million guests as by the end of November - the figures had come within a whisker of that total."

In 2009, approximately 1.54 million guests stayed in hotels across Abu Dhabi, which was a significant increase to 960,000 tourists who visited the emirate in 2004.

The increase of luxury hotels in Abu Dhabi is expected to increase the number of visitors, plus a series of promotional activities which are scheduled to take place in Russia, Saud Arabia and the United States.

"We are looking for a wider geographic footprint, diversifying to complement our traditional Euro-centric markets with emerging source markets in line with evolving industry dynamics," added Franklin.

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