New air routes set to increase the number of travellers taking holidays in the Cayman Islands
A new service launched by the country's national airline, Cayman Airways, is set to improve Cayman Islands' connection to more destinations in the US holiday market. With this the islands hope to appeal to more holidaymakers and attract more travellers.
Seeking to generate interest in the Cayman Islands holidays market and push up visitor numbers to the Islands ahead of and during the 2010/2011 winter tourist season through the planned re-introduction of two Cayman Airways flights out of the United States; it has been announced that the country's national airline, Cayman Airways will operate a twice-weekly service from Washington DC's Dulles International Airport to Grand Cayman starting 18th December 2010 with this service running until 30 April 2010. In addition, Cayman Airways will also resume its twice-weekly service to Chicago's O'Hare airport, effective 18th November.
The two flights have been re-launched as part of a strategic partnership between Cayman Airways, the Department of Tourism and the Tourism Advisory Council to ensure optimum airlift to improve the performance of the local tourism sector and drive more holidaymakers to Caribbean holidays in the Cayman Islands.
Shomari Scott, Acting Director of Tourism noted that the Department of Tourism will be launching a sustained marketing and sales promotion effort over the next few months to drive customer interest in for the new air service. This is to include online and TV advertising, direct marketing by electronic means, social media marketing and a full scale public relations effort. The marketing campaign will be implemented in the Virginia, Maryland, Washington, DC and West Virginia areas.
McKeeva Bush, Premier of the Cayman Islands, praised the partnership between the two entities. "I am pleased to see that both CAL and DoT have been working proactively to bring incremental visitors to the Cayman Islands. We have to use all our resources to grow the number of visitors between now and the start of the high season and to bring new customers to our local tourism businesses,” he said.
"With the marketing of DoT and by scheduling the CAL flights at the best possible times and days, I expect these routes to make a significant contribution to our visitor arrivals," Bush added. "An increase in air arrivals is vital to the economy of the Cayman Islands and this is an important step toward that goal."
Cayman Airways' service from Dulles International Airport to Grand Cayman will be on Wednesdays and Saturdays, using a Boeing 737-300. The service from Chicago's O'Hare airport will be on Wednesdays and Sundays. These flights bring to 100 weekly non-stop flights into Grand Cayman for the upcoming winter season.
Cayman Airways also operates service to Miami and Tampa, Florida and introduced a direct flight between Miami and Cayman Brac in April of this year.
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