Call us today on 020 7644 1770

News

The board representing Dubai holidays becomes a supporter of Just-a-Drop

  • 24-Sep-10 11:32
  • Dubai
  • Holiday Industry

The Dubai Tourism Board, one of the world's leading tourism authorities, have now vowed to donate a generous £7000 to the Just a Drop charity, an organisation providing safe, drinkable water to millions in developing countries.

The board representing Dubai holidays becomes a supporter of Just-a-Drop

Proving that they do more than promote Dubai holidays, the Dubai Tourism and Commerce Marketing (DTCM), one of the world’s leading tourism authorities, has recently announced its partnership with international clean water charity, Just a Drop. Joining this cause that provides clean, potable waters to millions of people in need in remote areas of the world where a commodity like water is a scarce necessity and something of a luxury, the tourism board’s UK and Ireland representative office has pledged to donate £7,000 over one year, making it the newest corporate supporter of the charity.

Commenting on Dubai Tourism’s recent pledge and the latest phase in its corporate social responsibility activities, Ian Scott, director UK & Ireland, Dubai Tourism and Commerce Marketing (DTCM) said: “The work done by Just a Drop is truly inspirational. I see providing clean water to my own children as their basic human right. So I am personally thrilled that with Dubai Tourism’s support, Just a Drop will be able to make that same clean water more accessible to children that need it so desperately. The whole team at Dubai Tourism in the UK is committed to Just a Drop and raising this money through many creative group enterprises and sponsored individual activities. A key date in my own diary is 21 January 2011 when I will be running the Dubai Marathon.”

Fiona Jeffery, founder and chairman of Just a Drop said: “We’re delighted that Dubai Tourism & Commerce Marketing values the work of Just a Drop. It is a tourist board which has truly engaged with the charity.

The money raised will go towards a Just a Drop Mother & Baby clinic project in Afghanistan. Afghanistan is one of the few countries in which the life expectancy of women is lower than that of men; it has the second highest maternal mortality rate in the world. Every 30 minutes, one woman dies in Afghanistan of pregnancy related complications and problems during childbirth - nearly half of these maternal deaths could be prevented with better health care provision which starts with clean water.”

According to the charity a child dies every 20 seconds from water borne diseases. Just a Drop has to date saved the lives of over one million children and their families in 29 countries through building protected wells, installing piping and providing sanitation. Corporate partners such as DTCM who do more than Dubai holidays, ensure that Just a Drop can continue its excellent work to help the world’s poorest communities.

Leave a comment

Talk to a specialist

alexandra

Call 020 7644 1770 to speak with our award-winning travel consultants.

Opening hours 10:30 - 17:30 GMT

Popular Holidays In Dubai Browse all

Best Value

From £359 per person
rove city centre

Rove City Centre

Rove City Centre is one of Dubai's newest hotels, offering a year-round outdoor pool and fitness centre. Conveniently...

From £359 per person
ramada deira

Ramada Deira

The 4* Ramada Deira hotel boasts comfortable, modern and grand interiors and facilities, as well as easy access to the...

From £369 per person
gloria hotel and apartments

Gloria Hotel and Apartments

The Gloria Hotel & Apartments is a stunning suite and apartment hotel that is ideally located in the heart of...

From £369 per person
hilton garden inn mall of the emirates

Hilton Garden Inn Mall of the Emirates

With all the modern facilities and comforts you would expect from a 4* hotel, this hotel is set within central Al Barsha...