South Africa holidays still enjoying 2010's high peak
Even after a few months have gone by since the official ending of the 2010 World Cup, South Africa holidays seem to be still experiencing the tourism boom with increased demand and $4 billion investments to improve the destination's tourism infrastructure
Being the host nation of a major international event has proved a massive investment for Africa holidays. The 2010 FIFA World Cup staged in South Africa is no exception. The world’s largest sporting event in terms of global fan following and media coverage required unprecedented levels of capital be committed. An estimated US$4 billion is estimated to have been channelled over six years towards (re)building, stadia, airports, transport and road systems, telecommunications, accommodation, broadcasting, safety and security, and other essential infrastructure. Massive projects and massive aspirations demanding massive investment.
For Destination South Africa, hosting of the Games had a very clear set of performance metrics when it came to establishing South Africa as a leading tourism destination in the world.
With the Games now past, the leadership of South Africa’s tourism industry knows very well that memories of the 2010 FIFA World Cup are not enough to sell the destination. The destination must actively, assertively, and engagingly work with the global travel trade to sustain momentum of interest and travel intent. And it must happen now.
As expressed by Thandiwe January-McLean, CEO of South African Tourism:
“The success of the 2010 FIFA World Cup has clearly, confidently, and convincingly shown the world just how remarkable our nation truly is. There is no question that global perceptions were shifted for the better. Those who had thought of coming for the Games but decided not to in the end are, I am sure, feeling that they missed out. The goodwill created around South Africa is invaluable. But the applause of our success in hosting the Games cannot be expected to transform our economy. Especially our tourism industry. Yes, our tourism offering – our people, our products, our experiences – were all on show for the world to see. But now we need to ensure that we, as Destination South Africa, maximize that exposure and continue to offer the world experiences of a lifetime. This must be done through direct, proactive efforts, which target our key source markets effectively, engaging both travelers and the travel trade.”
For this reason, this upcoming mega-FAM trip being organized by The Travel Corporation (TTC), which will bring over 350 of the world’s A-List travel trade decision makers to Cape Town for just under one week, is viewed by South African Tourism as one of the most important events for destination South Africa in 2010.
As stated by Gavin Tollman, chairman of Travcorp SA:
“We are going out of our way to support South Africa – an important destination for global tourism and TTC and also our home nation. We want to ensure that leaders of the travel trade who significantly influence traveler movements are able to experience South Africa for themselves. This conference will fuel no doubt post-Games growth and development of the South African tourism industry and economy for the enjoyment of all travelers and the benefit of all South Africans.”
The importance of the moment is not lost on the industry in South Africa. Ms. January-McLean continues:
“The Travel Corporation’s investment into the hosting of their international sales conference in Cape Town in October is a clear statement of their belief that South Africa has a key role to play in the future growth of global tourism. And we have every intention of supporting this belief. South African Tourism is committed to leveraging this rare, exceptional opportunity to directly and comprehensively engage with over 350 leading tourism decision makers representing the front line of the travel trade in our priority markets for destination growth. Together, as partners in tourism, South African Tourism and The Travel Corporation will ensure that the travel trade is informed and inspired into action.”
Talk to a specialist
Call 020 7644 1770 to speak with our award-winning travel consultants.
Opening hours 09:00 - 21:00 GMT
Popular Holidays In Africa Browse all
Look out onto the powdery beach or take a stroll into the town centre, all at your own pace
- An excellent array of activities available including dance lessons, football, bowling and water sports
- Close proximity to 3 nearby golf courses and only a short stroll away from the Souk Al Had shopping district with its lovely cafes and traditional boutiques
- Daily live entertainment and shows, and a children and teens club make this perfect for families
Travel through the wonderful winelands region of South Africa before a short stay in a fully-equipped Dubai city hotel
- Doubletree by Hilton Al Barsha is set in Dubai's Al Barsha area, close to world-class shops, restaurants and popular Dubai attractions, just behind the Mall of The Emirates.
- Rental car included for the tour of South Africa
- Travel through the Winelands and Cape Peninsula in one of the most beautiful areas of the world
Go for the experience of lifetime on this self-driven Kruger route - a classical tour that offers something for everyone with magical views along the way.
- The package includes accommodation in carefully selected 4* properties, meals as well as car hire including a GPS during your entire journey
- The tour is 7 nights and 8 days long with insights into the history of South Africa, cultural diversity, adventure, scenic beauty and unforgettable safaris
- Enjoy 4 game drives including morning and afternoon safaris to see elephants, leopards, lions, rhinos, cheetahs, hippos and many more animals
From the amazing Blyde River Canyon to the iconic table Mountain, this tour has it all!
- Explore the underground Cango Caves at Oudtshoorn
- Visit a real Chief's village in Swaziland
- Go in search of Africa's 'Big Five' in Kruger National Park
The Oberoi Sahl Hasheesh is a luxurious all-suite resort located in Hurghada on Egypt's Red Sea Coast. This secluded...
Tour Summary South Africa is one of the most diverse countries in the world, a place where you will find exotic...
Overview South Africa is one of the most diverse countries in the world, a place where you will find exotic...
HIGHLIGHTS TOUR SAFARI, WINELANDS & CAPE TOWN South Africa is one of the most diverse countries in the world, a place...
Despite having opened its doors to guests in 2008, this boutique hotel has been around for much longer as it once was a...
Oozing Moroccan charm through all its pores, this elegant and picturesque boutique hotel and "maison" sitting...
Situated outside the city in a quiet and uplifting location by the seaside, the Ezzahra Dar Tunis enjoys a wonderfully...