Abu Dhabi holidays boast world-class sport tourism credentials
From the addition of great sporting facilities to the hosting of the Abu Dhabi F1 Grand Prix and the emirate's partnership with Manchester City, Abu Dhabi has done all it can to be regarded as a premium holiday destination for top sports.
Sport as a central attraction that can be found on luxury Abu Dhabi holidays. From hosting the Abu Dhabi F1 Grand Prix to its new partnership with Manchester City, Abu Dhabi is utilising the power of sport to spread its name globally.
Investment in sport has been a foundation strategy to help Abu Dhabi meet its targets of attracting 2.3 million hotel guests a year by 2012 and 7.9 million staying in 80,000 hotel rooms by 2030.
The rapidly-growing emirate has a mandate to deliver a range of event products which build international awareness of the destination and enrich the lives of residents and visitors alike.
Abu Dhabi Tourism Authority (ADTA) has developed a strategy to utilise high-visibility sporting events to globally promote the emirate. It has proved effective in internationally highlighting the emirate’s pedigree as a world-class destination of distinction and a major events hub.
For example, last November’s Abu Dhabi Grand Prix was televised in more than 180 countries, reaching 600 million viewers. The Abu Dhabi Golf Championship 2010 – which celebrated its fifth anniversary this year – had a combined viewership of more than 400 million. These events bring significant gains both in terms of building awareness and exposing visitors to all that Abu Dhabi has to offer.
Also last month, Abu Dhabi signed on to become the Official Destination Partner of English Premier League side Manchester City Football Club (MCFC).Through this Abu Dhabi’s name will touch a TV viewership of over 2 billion. Under the deal, which runs until the end of the 2013 Premier League season, Abu Dhabi’s brand will appear on perimeter boards around the City of Manchester Stadium at every home league and domestic cup game, ADTA has exclusive naming rights to the club’s Carrington, Trafford training ground and is the sole title sponsor of all pre-season tours.
Adding to that, Manchester City is looking forward to holding a series of events in Abu Dhabi following on from its recent successful ‘Our Country v Our City’ trip which saw the club spend time in the Gulf region.
Abu Dhabi Golf Club is home to the annual European Tour-backed Abu Dhabi Golf Championship and is managed by Troon Golf, one of the sport’s foremost luxury brands.
Abu Dhabi has also recently opened two new world-class golfing properties in the Gary Player-designed Saadiyat Beach Golf Club and the Kyle Phillips-designed Yas Links, as well as the newly-upgraded Palm Sports Resort Golf Course in the emirate’s Oasis City of Al Ain.
Talk to a specialist
Call 020 7644 1770 to speak with our award-winning travel consultants.
Opening hours 09:00 - 21:00 GMT
Popular Holidays In Abu Dhabi Browse all
For the ultimate golf experience in Abu Dhabi, stay at a luxurious hotel with all the trimmings that sits right next to a championship golf course
- Upgrade and experience Ferrari World - The largest indoor and first theme park on Yas Island
- Taka advantage of the golf at the 18-Hole championship Yas Links Golf Course
- A few minutes' walk from the exciting Yas Waterworld & Yas Island Beach
Enjoy a special break in Abu Dhabi, that comes complete with great shopping, a fabulous beach and spa club, and all at an affordable price.
- Choose from 15 award winning restaurants and bars including a famous Jazz Bar
- one of the biggest private beach streches in Abu Dhabi
- Facilities include Swimming pool, tennis courts and selection of watersports
Experience the spectacular and beautiful Intercontinental Abu Dhabi
- A landmark hotel, prized for its white sandy beach, marina and variety of restaurants
- Up to two kids stay FREE
- exclusively for our customers: free room upgrade
- Choose from a huge variety of prized buzzing restaurants overlooking the water
Experience the excitiment of Yas island matched with the charm and opulence of Atlantis The Palm Dubai
- A fun packed adventure at the Wild Wadi water park on the palm
- The amazing Ferarri world at Yas island
- Impecable service and amenities come as standard
Discover the hidden treasure in Abu Dhabi that is Crowne Plaza in Yas Island. It is the ideal accommodation for those...
Get away from all your concerns and enjoy a tranquil 4-day stay at the luxurious Beach Rotana Hotel & Towers whilst you...
Acquaint yourself with the luxurious Abu Dhabi lifestyle during a comfy 5-day stay at the Al Raha Beach Hotel....
The Ramada Abu Dhabi Corniche is a stunning new property ideally located in the heart of Abu Dhabi. Enjoy beautiful...
Located at an altitude of 915 metres on Hafeet Mountain, this unique mountain oasis resort will make guests feel on top...