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The Time is Ripe for Summer Dubai holidays as Dubair Summer Surprises Kicks Off

  • 17-Jun-10 15:40
  • Dubai
  • Holiday Industry

Enticing millions of travellers with a range of fun surprises to be enjoyed by children and adults alike; Dubai has launched its Dubai Summer Surprises festival which this year will include as many exciting activities and promotios as in previous editions

The Time is Ripe for Summer Dubai holidays as Dubair Summer Surprises Kicks Off

The ever popular programme attracting millions of worldwide families to fun summer Dubai holidays has officially kicked off today amidst a range of lively celebrations. The official start to the Dubai Summer Surprises 2010 was celebrated today Thursday, 17th June and beginning today, visitors to Dubai will enjoy 52 days of international shows, musicals, events, shopping promotions across Dubai, and prizes to be won throughout malls. As part of the opening, shoppers have the chance to win tickets to destinations around Dubai for a purchase of just AED 500 in 21 select shopping malls.

Through the promotion, shoppers can win vouchers to Modhesh World, Aquaplay, Ski Dubai, Magic Planet, Cite' des Enfants, Soccer Circus Dubai, iFLY, At The Top, Burj Khalifa Observatory, Cinestar Cinemas, Aquaventure & The Lost Chambers, Dubai Dolphinarium, and Wild Wadi Water Park. These entertainment venues will also have incredible promotions on the opening day.

Samantha Eedle, Group Marketing Manager of MAF Leisure said, Tourists and residents alike will be able to benefit from the beat the heat campaign which is running through all of the Majid Al Futtaim Leisure attractions. With every purchase from Cite des Enfant, iFLY Dubai, Soccer Circus, Magic Planet, Aqua Play, Yalla! Bowling and Ski Dubai residents and tourists can scratch and win a range of prizes. In addition there are various Summer Camps that combine, fun and learning within all the attractions.

Serge Zaalof, COO, Atlantis, The Palm said, Atlantis, The Palm is thrilled to be a partner of Dubai Summer Surprises, a great initiative that continues to build the destination of Dubai. With Dubai Summer Surprises, both visitors and residents can discover Atlantis through The Lost Chambers, which brings the myth of Atlantis to life through a maze of underground tunnels full of exotic marine life and the regions largest water park, Aquaventure. Both experiences can be enjoyed with great promotional offers.

Michelle Walsh, Marketing Manager, CineStar Cinemas said, CineStar Cinemas is delighted to again partner with this years exciting DSS campaign. The partnership between DSS and CineStars luxurious Gold Class brand, allows guests who visit our Gold Class cinemas at Mirdif City and Mall of the Emirates, the chance to win fantastic spa vouchers each week luxury for luxury! The media and promotional campaign that DSS has planned for the festival offers CineStar unparalleled exposure in various media channels, access to the tourist market and an endorsement of our business to the residents of Dubai.

Steve Preston, General Manager, Dubai Dolphinarium said, As part of the DSS 2010, Dubai Dolphinarium is participating in numerous promotions. It is a pleasure for us to be associated with Dubai Summer Surprises. We believe that both the residents and visitors of Dubai have more confidence in brands that are taking part in DSS. Since our clientele consists mainly of families, we believe that being part of DSS will help us reach out to more people this summer.

As part of its promotions, Dolphinarium will hand out tourists at Dubai Airport with welcome kits including Buy One, Get One Free coupons for the Live Dolphin and Seal Show and the Water Magic Show in addition to goodie bags.

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