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Starwood launches new "On Tour with SPG" incentive

Under Starwood's Preferred Guest programme, a new and original has been lauched under the category of SPG Moments. The new "On Tour with SPG" will offer members with the opportunity to redeem their points in musical festivals and events around the globe.

Starwood launches new "On Tour with SPG" incentive

A new and innovative way to redeem loyalty reward points has been launched by Starwood Hotels and Resorts Worldwide, Inc as they announced how their award-winning Starwood Preferred Guest® (SPG) programme would be launching to a global scale with a new “On Tour with SPG” programme - an exciting, new programme that will give SPG members the chance to redeem Starpoints on premium Live Nation concert tickets to see headliners around the globe.

So, soon those enjoying luxury holidays at any of Starwood’s extensive collection of deluxe hotels around the world will have the chance to exchange their loyalty points to attend concerts and music festivals around the world. As part of Starwood’s official hotel sponsorship, concert tickets to ‘An Evening with Sting Featuring the Royal Philharmonic Concert Orchestra Conducted by Steven Mercurio Presented by Xerox’ tour, are on auction now. A new lineup of “On Tour with SPG” auctions will launch each Friday throughout the summer.

'On Tour with SPG' was born out of the innovative alliance formed last year between Starwood and Live Nation, the world’s largest music company. SPG members already enjoy access to a variety of benefits including premium ticket access and priority seating, music-inspired promotions, exclusive access to top artists for select Live Nation concerts, and retail discounts for artist merchandise and House of Blues restaurants.

In addition to “On Tour with SPG”, Starwood's Moments programme has a host of other once-in-a-lifetime experiences on auction right now in categories such as Sporting Events and Celebrity Sports Clinics, Dinners with Celebrity Chefs, including:

  • 2 suite tickets to the Indianapolis 500 in May, plus 2 pit and garage passes
  • A private basketball clinic for up to ten participants with the Chicago Sky WNBA basketball team, plus tickets for 10 to a regular season Chicago Sky home game
  • Private dinner at French Laundry in Napa, CA - evening begins with a canapé and champagne reception with renowned Chef Thomas Keller, followed by a nine-course tasting menu, behind the scenes kitchen tour. Guests also receive an autographed copy of Chef Keller’s award-winning French Laundry cookbook.
  • Private dinner with Mario Batali at Del Posto restaurant in New York City, featuring a special meal created and introduced by Mario Batali, plus wine pairings and autographed copy of his book.

And soon members enjoying luxury holidays around the world with Starwood will also be able to bid on exciting opportunities like these and so many more including:Five pairs of tickets to the star-studded Maxim Hot 100 Party in Los Angeles in May and Balcony tickets to the American Idol Finale in Los Angeles, plus an assortment of memorabilia from the show.

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