Dubai holidays had a good start in 2010 as hotel occupancy increases
Recent figures from Dubai hotels show an impressive increase in occupancy levels signalling a recovery as the emirate emerges from the economic downturn that saw its tourism sector experience sharp falls and struggle against a harsh economic climate.
Much to the joy of Dubai hotels, recent reports have confirmed that Dubai holidays have recently enjoyed an impressive recovery as occupancy levels increased with figures during the month of February going up by almost 16 % year on year to more than 86 %. This lucky upturn demonstrates an upsurge in tourism to the emirate as Dubai holidays start to emerge from the international economic downturn that had seen this holiday destination seriously affected and badly beaten down to the ground. The news come as coincidentally Dubai International Airport records a 22.6 % increase in passenger traffic for the month of February when compared against the figures from the same month last year.
According to international benchmarking organisation STR Global, Dubai holidays are leading the way as the best performer in the Middle East and Africa region and indeed internationally. With revamped occupancy levels signalling close to a 16% increase, Dubai holidays are now outperforming many other global holiday destinations. While the figures for other regions are showing a 4.5 % increase for Europe, and a 0.8 % increase for the Americas, these figures only serve to reaffirm Dubai holidays’ privileged position as one of the world’s most diverse and exciting holiday destinations, appealing to a wide range of travellers.
These figures help to highlight the continued efforts that have been made and continue to be made by Dubai in driving visitors to the emirate and enticing them to take Dubai holidays. Investment in the Dubai holiday product and all the country has to offer continues with the world’s tallest building, the Burj Khalifa having opened at the start of 2010 and a string of new Dubai hotels currently set to open before the year rnds, including the Armani Hotel, The Palazzo Versace, a second One&Only and the stunning Royal Amwaj on Palm Jumeirah. Individual Dubai hotels are responding to market conditions with exceptional ‘affordable luxury’ value, offering great deals on luxury holidays to Dubai while Dubai Tourism is investing in marketing initiatives, with the recent announcement of a “Kids Go Free” promotion for this summer where children can fly, stay, eat and play for free.
Furthermore, the Government of Dubai also confirmed recently that it will be supporting Dubai World’s debt with the restructuring of the project by investing up to $9.5 billion (approx. £6.38 billion) into the company, thus reinforcing its commitment to the long-term vision of the emirate and the future of Dubai holidays and their appeal. This move will ensure that work will be able to recommence on many of Nakheel’s major development projects.
“That occupancy has surged so significantly to an impressive 86 per cent for the month of February demonstrates renewed buoyancy in the emirate’s tourism sector. Dubai International Airport has been showing consistent growth for many months, but now we can say with confidence that more and more people are choosing to stay in Dubai itself rather than transit through. As with most destinations, the recent months of economic recession have been tough but the combined efforts of all those in Dubai’s tourism sector are clearly starting to show results”. – were the words from Ian Scott, the UK & Ireland director for the Government of Dubai from the Department of Tourism and Commerce Marketing; as he commented on the recent hotel occupancy increase.
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