St Lucia holidays promotes image of high profile tourist destination during World Alive 2010
During the World Alive 2010 literary festival which took place in St Lucia for the 5th annual consecutive time, the St Lucia Tourist Board took the opportunity to promote St Lucia holidays as a highly desirable and sophisticated holiday destination.
The fifth annual Word Alive 2010 literary festival in St Lucia marketed as part of the island’s Tourist Board efforts to promote St Lucia holidays as a sophisticated Caribbean holiday destination recently took place from 25th to 28th March. This time around the event was distinguished for its hosting of a number of stalwarts of West Indian literature – among them Hon. Derek Walcott (St. Lucia), George Lamming (Barbados), Earl Lovelace (Trinidad & Tobago), Lorna Goodison (Jamaica) to name a few.
Organised and hosted by St. Lucia Arts Festival Company and headed by Adrian Augier, the literary festival this year marked the expansion of the event from one day into a full scale International Literary Arts Festival attracting many literature lovers and satisfying culture-thirsty travellers that happened to be enjoying St Lucia holidays at the time.
In unveiling the Word Alive programme, line-up and schedule of events on Wednesday to the top management of Word Alive’s lead sponsor 1st National Bank, Executive/Artistic Director Adrian Augier declared: “There has to be tangible manifestation of movement and growth of Arts an area that earned a place of distinction for Saint Lucia on the Caribbean stage in the early life of the region, and from a country that has a distinct voice on the global stage.”
Augier added that with deliberate efforts to formalise and organize Film as an artistic medium, the increase in literary publications and the new avenue for expression and recognition now available through Word Alive for budding writers of poetry and prose requires strategic action as we move to raise a standard and holistically develop our creative industries.
The Saint Lucia Tourist Board used the festival as another tool to portray the image of sophisticated and culturally-rich St Lucia holidays and contributed to the endorsement of the” Word Alive Literary Arts Festival which took place at the Samaans Park
Director of the SLTB Louis Lewis explained how the festival fitted nicely into the Board's initiatives to showcase and pitch St Lucia holidays as a high, distinguishable and sought-after destination:
“I think we need not be shy about some of the attributes that we have. It is important that we can boast about them. A festival of this nature fits rights into this agenda—to give our diverse cultural heritage the abundance of creativity that’s available among our population. With an attractive backdrop as our natural environment, I think that sets the bedrock for exploring the creativity and materials that can entice persons.”
In addition, Lewis also said that having recognised the importance of the film industry in marketing the island and St Lucia holidays in general, the SLTB has employed the services of a consultant who will assist the Board with capitalising on great opportunities.
“You might remember Pirates of the Caribbean which was filmed in the Saint Lucia a few years ago; the SLTB missed out on a great opportunity. You saw what transpired recently with the filming of the Bachelor here in Saint Lucia and its widespread publicity and what it has done for us as a destination. It only tells you how much further we can go if we take deliberate steps to capitalize on some of those assets.”
Talk to a specialist
Call 020 7644 1770 to speak with our award-winning travel consultants.
Opening hours 09:00 - 21:00 GMT
Popular Holidays In St Lucia Browse all
Go for a Premium all-inclusive experience where children and grown-ups each have their own world of endless fun, adventure and indulgement.
- Save up to a fantastic 58%!! and the 1st Child STAYS FREE
- Please note hotel is closed for renovations on 1st-30th September 17
- Experience St Lucia's only water park attraction with beach, several swimming pools, waterfalls, lazy river and water slides
- Enjoy complimentary round trip transfers from Hewanorra International Airport
- Enjoy FREE $500 resort credit when staying a minimum of 7 nights to be used on tours, spa treatments, photography services and the in resort boutique
Discover Castries' lively atmosphere, then head to your intimate luxury hideaway Sandals Halcyon Beach St. Lucia
- Dine beneath the stars at the Bayside Restaurant or enjoy complimentary golfing at the nearby Sandals Regency La Toc Golf Resort & Spa
- Luxury Included® - All Included, All Unlimited, All the Time with the choice of upto 27 five Star Global Gourmet™ restaurants and 7 bars
- Discover a perfect place for relaxation and rejuvenation at Red Lane Spa®
- Enjoy HALF PRICE luxury accommodation plus an extra £55 off booking bonus with 'The Sandals Upto 60% off SALE’
It doesn't get any better than this perfect escape, designed for couples looking for an intimate and romantic experience
- Exclusive offer: Massive Savings of upto £750 per person!
- Recently refurbished, including the addition of a new "toes in the sand" restaurant
- All beverages included, such as Premium Brand Alcohol and Wine by the bottle at dinner
- Water Sports and Scuba Boat Dives with Personalized Instruction
Life in Rodney Bay offers stunning sunsets, an exquisite beach and bars, clubs and restaurants - Blu St Lucia is perfectly placed to enjoy all
- Only a few minutes away from the famous Rodney bay village where you can enjoy the night life of St Lucia
- Guests can choose from rooms with a private verandah or direct access to the pool. Suites have private sun decks and junior suites can connect with adjacent suites to offer family accommodation.
- Families can enjoy wonderful on-site facilities including a swimming pool, fitness centre, tennis and a Harlequin Kiddies' club. All day dining and drinks are served in the restaurant and there's an ice cream shop and a boutique.
This holiday take time to refresh your body and revitalise your soul with an eight-day excursion to the west coast of...
Take a trip to the southern reaches of Santa Lucia and discover the delights of one of the most sought after resorts...
Sandals Halcyon Beach, located on the immaculate, sun-kissed sands of Choc Bay, is the ideal getaway for those looking...
Find peace and quiet as you enjoy the astounding natural beauty which surrounds the Marigot Bay hotel during an 8-day...
Let yourself be taken on an unforgettable journey of jazz at the 25th anniversary of the St Lucia Jazz & Arts festival....
Experience the ultimate Caribbean holiday with eight unforgettable days in St. Lucia. This is where Mother Nature brings...
Turn your dream of a Caribbean holiday into a reality and discover one of the most exotic islands in the world. Come...