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Tourist Board optimistic about the St Lucia holiday appeal in 2010

  • 19-Jan-10 13:52
  • St Lucia
  • Holiday Industry

Preparing to start another challenging year in tourism the St Lucia Tourist Board plans a strong beginning to 2010 by participating in the latest Caribbean Marketplace 2010 which took place last Sunday 13th January in Puerto Rico.

Tourist Board optimistic about the St Lucia holiday appeal in 2010
To bring the best of St Lucia holidays into 2010’s holiday season the St Lucia Tourist Board is preparing for a strong start to handle another challenging year in tourism by showing the market the full potential of St Lucia holidays and all the country has to offer.
This year the country started by participating in the Caribbean Hotel and Tourism Association (CHTA) Caribbean Marketplace 2010 during which the island’s Tourist Board met with industry experts and several tourism partners at last Sunday’s gathering. The event took place on 12th January 2010 at the Sheraton Puerto Rico Convention Center Hotel & Casino in San Juan.
Led by Minister of Tourism and Civil Aviation, Senator Allen Chastanet St Lucia’s team included Permanent Secretary Titus Preville; Director of Tourism, Louis Lewis; Vice President of Marketing and Sales, Nerdin St Rose; North American sales representative, Lorine St Jules; and a strong delegation of hoteliers (including international chains as well as St Lucia hotels), tour operators, grondhandlers and St Lucha holiday partners.
“Numerous delegates have come to San Juan to look for answers, not with the answers,” said Senator Chastanet, who noted that while Caribbean tourism is witnessing a mini-revival in 2010, economic forecasts for the region’s overall profitability are still indecisive as a result of discounting and the late bookings trend that continues to characterise business not only St Lucia holidays but the whole of the Caribbean zone.
One of the adversities that have played in favour of St Lucia holidays according Minister Chastanet, are a very cold winter being experienced in major source markets and increased airlift and seat capacity from North America and Europe to the island.
“We’re cautiously optimistic about what the year will produce,” added tourism director Louis Lewis, who revealed that the island will be trying new strategies in 2010 to contend with the new realities and increase the St Lucia holidays appeal. “The need for creative marketing is more important than ever before, especially with the new distribution systems that are delivering business via the internet,” - concluded Lewis, who believes Caribbean Marketplace provides an opportunity to gain additional insight into how business will be conducted in the new year.
More than 1,000 delegates attended the January 10-12 Caribbean Marketplace 2010 event, which offered wholesalers and tour operators the opportunity to meet with hoteliers, attractions and destination officials to better plan and prepare holiday packages that better accommodate potential holidaymakers and in this case, St Lucia holidays hopefuls.
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