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All Inclusive Dubai holidays offered by Movenpick hotel chain

Movenpick Hotel and Resorts chain is looking to launch a range of all inclusive Dubai hotels - thought to be a first for the popular tourist destination in the Middle East - starting with their existing property on The Palm Jumeirah.

All Inclusive Dubai holidays offered by Movenpick hotel chain

Plans are underway to make the company's luxury property, Royal Amwaj, Dubai's first hotel of its kind in the area to offer prepaid all inclusive deals where guests can benefit from free food and drinks from all six outlets onsite. The 293-room property will also be the first Dubai hotel with over-water villas.

Movenpick's Development Director, Guy Epsom is keen to bring up the topic for discussion with the European travel trade at the World Travel Market. He said:

"All F&B and dining is covered - it's going to be a market first. We are already talking to some of our partners about it."

Guests looking for all inclusive Dubai holidays will benefit from a three-tier package, named ‘Club Amwaj', which will allow them to enjoy free food and beverages at over 30 outlets within the Dubai chain's portfolio as well as the six outlets onsite at the Royal Amwaj. Plans are also in place to develop a further four properties in the emirate in the next year.

Some all inclusive properties are considered downmarket within the travel sector but Epsom is convinced that this will not be the case for ‘Club Amwaj'.

He said:

"It won't be naf because it's a five-star deluxe hotel and we want to introduce a hassle-free concept into a market that actually needs to be innovative and needs to address the challenge of exchanged rates and F&B prices in Dubai. In other words, you can get a good deal."

Epsom believes that this will benefit the occupancy of properties and travellers looking to book luxury Dubai holidays during the low season when the accommodation is generally lower but the food and drink prices remain high. Epsom will pitch the all inclusive Dubai holidays package UK and Europe vital sectors this week.

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