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Hilton Launches new corporate identity as 'Hilton Worldwide'

The global Hilton brand, formerly known as Hilton Hotels Corporation has now changed its corporate name to 'Hilton Worldwide' announcing a new logo to go with the name change. The new name better represents the company global breadth and reach.

Hilton Launches new corporate identity as 'Hilton Worldwide'

The famous global brand of Hilton hotels has now acquired a new corporate name to go with its international breadth and reach. With hundreds of hotels across the world, the formerly known Hilton Hotels Corporation will now be called ‘Hilton Worldwide’, a more suited name that better represents the big hotelier’s global presence.

Together with the new name, the company will also be featuring a new logo that incorporates key design elements that reflect Hilton’s rich heritage, vision for the future and commitment to excellence in service.

The proud host of many key holiday destinations with fabulous hotels catering to exotic Caribbean holidays, Africa holidays, Middle East holidays, Indian Ocean holidays with Maldives holidays and Mauritius holidays, as well as many other Asian destinations (including India holidays and Goa holidays) the Hilton hotel group has an extensive portfolio of resorts and beautiful properties at some of the world’s most coveted locations. Thus the new name will better represent their global reach and diverse portfolio across the many properties they have in so many varied locations. Hilton Worlwide has 10 sub-brands and comprises more than 3300 hotels in 77 countries around the world. The company has more than a further 300 hotels to be opened this year.

'This is an incredibly dynamic time in our company's history. On the heels of a successful move into our new global headquarters, we're excited to launch our corporate identity that better represents who we are today and our aspirations for the company going forward, while our corporate name and logo have changed, the best of our company - the passion, commitment and high standards of our team members that translate into exceptional experiences for our guests - remains the same.' said Christopher J. Nassetta, President and Chief Executive Officer, Hilton Worldwide.

The new changes of corporate name and logo also follow the change of the company’s main headquarters, re-locating from Beverly Hills, California to McLean in Virginia. This also goes in line with an internal launch of a refreshed company vision, mission values and key strategic priorities, which are all intended to transmit a clearer message as to how Hilton conducts business and plans to achieve company goals.

The new logo aims to visually unite all members of the organisation across all parts of the globe with one shared vision for success. The platinum and gold stylized H evokes quality, stature and the richness of Hilton's heritage. The two halves are reflective, which are a reminder of the company's storied past and vibrant future, and the open curves are welcoming, symbolizing the world of travel by suggesting the round edges of the globe, the arch of a bridge and posts of a bed.

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