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Accor presents new Dubai hotel, their first Pullman in the Middle East

  • 21-Jul-09 00:00
  • Dubai
  • Holiday Industry

Accor Hotels presents its first ever high-end hotel in the Middle East with the new Pullman Dubai hotel, planned to be completed by the second half of 2010. The new hotel will be located at the Mall of the Emirates with 387 rooms and 94 suites

Accor presents new Dubai hotel, their first Pullman in the Middle East

The world's largest non-US hotel group is about to enter the high-end Dubai hotel market with its first Pullman hotel in the Middle East. The original brand was created to represent a luxury range of hotels catering to the high end market and business travellers. Today Accor announces their first Pullman landmark in the Middle East with a new Dubai hotel planned to be completed by the second half of 2010.

The upscale and innovative service of the Pullman Hotels and Resorts brand is set to make its debut in Dubai through a formalised partnership between Accor Hospitality Middle East and Majid Al Futtaim Properties, part of the Majid Al Futtaim Group.

The Middle East's first Pullman Dubai hotel will be located at the Mall of the Emirates and will have a total of 387 rooms and 94 suites.

The prestigious Pullman brand, with a special expertise in catering to the business travelers and the MICE (Meeting Incentive Conference Exhibition) market, has carved a niche in the fast growing upscale business hotel segment, and has grown rapidly to a network of 50 distinctive properties across the world by 2009.

The launch of Pullman Hotels and Resorts with a new luxurious Dubai hotel has been welcomed by Majid Al Futtaim Properties, which has already built a strong 15-year relationship with Accor through its Hospitality business and existing properties. A second Pullman, the Deira City Centre Hotel, is due to be unveiled after an extensive renovation process scheduled to take place over the next 24 months.

"We are extremely proud to have this opportunity to bring a brand like Pullman to the Middle East. We have an excellent track record investing and developing our hotel properties and we are delighted that Accor Hospitality have chosen us to partner with them in the Middle East." said Dr. Najeeb Al Khaja, Senior Vice President for Hospitality at Majid Al Futtaim Properties.

For exclusive Dubai holidays in proximity to the best of shopping or short business breaks in style, the new Pullman Mall of the Emirates hotel has a prime location and is being developed as part of the Mall's impressive new extension plans. "Upscale hotels adjacent to the retail, leisure and entertainment offerings of a Mall have proved highly successful and complementary. We are looking forward to developing this innovative approach to hospitality further with the arrival of Pullman at the Mall of the Emirates and eventually at Deira City Centre," Dr. Najeeb added.

Mr Christophe Landais, Managing Director Accor Hospitality Middle East, believes that the timing is perfect, keeping with Accor's expansion plans and expanding their holiday destination appeal with their first Dubai hotel. "Pullman is a brand that has long been associated with sophisticated business frequent travelers and tourists, and has maintained a reputation of innovation and comfort in a highly demanding market.

"Of all the places to be in the Middle East, Dubai is a natural starting block, and with our previous association with Majid Al Futtaim Properties we are thrilled that we are further developing our partnership. It becomes stronger and stronger and shows that we both have an extremely upbeat outlook for the future. Pullman Hotels and Resorts are a highly regarded brand and MAF is a highly regarded partner."

The Majid Al Futtaim Group has successfully brought the concept of regional shopping malls and hypermarkets by incorporating Dubai hotels inside retail facilities. The group owns four hotels in the region including the Kempinski Hotel at the Mall of the Emirates, and the Novotel and Ibis Hotels on the Port Saeed Road with further 7 hotels under construction.

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