The Holiday Place featured in "The Future 100" list by JWT Intelligence
J.Walters Thompson Intelligence's annual "The Future 100" list mentions The Holiday Place as an innovative travel company behind the Generation Z Travel Index, an article that delves into what motivates this new generation of travellers. The publication, which specialises in identifying and giving visibility to the world's most up-and-coming trends and innovative companies, start-ups and media channels.
Looking ahead at what 2019 will bring in terms of technological developments and consumer trends, The Future 100 report by JWT Intelligence lists 100 up-and-coming issues in pop culture and socio-economic and political trends a, touching on topics that range from motherhood, and how it's being re-branded with more raw and real portrayals, to Xennial politicians, the cutting-edge museums of the future, reframing masculinity and the backlash of Instagram. It also delves into aspects of technology and innovation, travel and hospitality, brand and marketing, food and drink, beauty, retail, luxury, health and lifestyle with dedicated sections spanning 10 to 20 pages.
Opening the travel and hospitality section of the report, at number 23 and under the heading "Gen Z Travellers", The Holiday Place is mentioned as a UK tour operator who, in October 2018 published the Generation Z Travel Index, an online article that lists key factors motivating the Generation Z travellers of today.
Our well curated article, which we're very proud of, has been taken as reference not just for The Future 100 report in their effort to illustrate the future's up-and-coming trends and most innovative travel companies, The Holiday Place being one of them as the author of the article, but also by other travel brands looking to tap into the needs of Generation Z travellers and cater to the authenticity and sustainability they look for when planning holidays and real, raw travel experiences.
The Holiday Place is a leading travel company that has not only recognised the trends and desires of today's evolving, more discerning than ever travellers, but who also works hard every day to meet those needs and provide the best holiday experience every time. Commenting on this mention, Sergio Garcia-Gonzalez, The Holiday Place's Head of Marketing and IT said:
"We are very proud that our article got mentioned in The Future 100, it is very important for us to understand they way that the new generations research and consume travel, what is important to them and how they find satisfaction with these kind of experiences."
Without further ado, we encourage you to browse through The Future 100 report to see how the world is evolving from consumers' point of view and how it is consumers who are transforming and dictating how brands and companies develop and adjust their products to adapt to an often rapidly changing target audience.
In the meantime, we at The Holiday Place continue to strive to make our travel experiences more competitive, flexible and sustainable than ever while providing the best value for money. And that's a promise!
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