Elite Island Resorts teams up with Fleur East for new fitness concept at its Caribbean hotels
Elite Island Resorts' hotels in popular Caribbean destinations such as Antigua, St Lucia and Barbados are set to launch a new fitness concept in collaboration with X-Factor singer Fleur East next spring. The new "Gym-in-a-box" and daily fitness classes on the beach are part of Elite's wellness menu, designed to help guests stay healthy on holiday.
Caribbean hotel group Elite Island Resorts has teamed up with X-Factor singer Fleur East to roll out a new fitness concept across its resorts in Antigua, St Lucia, Barbados and the Grenadines. Launching in May 2019, the new W8 Gym facilities, including a "Gym-in-a-Box" to be used in-room with a fitness video, and a daily beach workout class, will be available to all guests staying at the resorts.
The "Gym-in-a-Box" created by singer Fleur East and her cousins Nick Meaney and Clive Payne, is designed to be small, portable and multi-functional with interchangeable dumbbells. It allows users to perform more than 200 exercises with just one unit. It includes 10kg of dumbbells, three sets of resistance bands, padded ankle and wrist straps, resistance band handles, a door anchor, box step unit, protective floor mat and a manual.
Each room in Elite Island Resorts’ properties will feature the kit, with an exclusive workout video available on TV screens, plus exclusive tracks and playlists in partnership with Spotify to soundtrack the session. Resorts will also schedule daily fitness classes on the beach using the gym kit and a workout designed by Fleur East and her team specifically to continue staying fit on holiday.
Fleur East said:
“Being on tour with my music really brought home how challenging it can be to maintain a fitness routine without all your usual gym equipment at your fingertips. That was the beginning of our journey to creating W8 Gym. I needed a "Gym-in-a-Box" and that's exactly what we made. Over 200 exercises, infinite combinations, weight and fitness levels, anytime, anywhere.”
The partnership is intended to complement Elite Island Resorts’ growing "wellbeing included" menu. The group was the first in the Caribbean to introduce mobile-free beaches in all resorts across Antigua, St Lucia, Barbados, BVIs and the Grenadines in 2007, and launched weekly wireless silent beach cinema in 2014.
In-resort activities include Caribbean Choir workshops with celebrity vocal coach Mike King, easy beach and at home mindfulness techniques by existential psychotherapist Dr Nicole Gehl, daily guided hikes and a selection of watersports, all included in the price of a stay.
"From the launch of our mobile free beaches 11 years ago, we add ideas that encourage guests to maintain or begin wellbeing habits on holiday that benefit them long after their stay with us.
"Collaborating with Fleur, Nick and Clive on this brilliant fitness innovation ensures that we build on that in a way that allows guests to keep wellbeing easily at the core of their routine both at home and away."
Explained Paula Whitehead, Elite Island Resorts’ European MD.
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