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Caribbean Tourism Groups launch new "The Rhythm Never Stops" campaign

The Caribbean Hotel and Tourism Association (CHTA) and the Caribbean Tourism Organization (CTO) have unveiled their new digital marketing campaign, which will run for 12 weeks. The "The Rhythm Never Stops" campaign will entice global travellers to visit the tropical region and discover its vibrant culture, food, heritage and magnificent natural landscapes.

Caribbean Tourism Groups launch new "The Rhythm Never Stops" campaign

The Caribbean Hotel and Tourism Association (CHTA) and the Caribbean Tourism Organization (CTO) have launched a brand new digital marketing campaign in time for the peak season. Travellers can learn all about the region through the "The Rhythm Never Stops" initiative.

Running for 12 weeks, the campaign will highlight the culture, heritage, food and natural beauty of the Caribbean. The video presentation highlights tropical island nations including the Bahamas, Jamaica, Trinidad & Tobago, Grenada, St Lucia and many more.

"With the resilience of our people and the year-round nature of our product, we are determined to ensure that in the Caribbean 'The Rhythm Never Stops'.”

Stated Hugh Riley, Secretary General of the Caribbean Tourism Organization. Mr Riley continued:

"In undertaking this collaborative marketing thrust, we hope to reinforce the power of 'Brand Caribbean', definitively showcasing and celebrating our diverse cultural appeal through a campaign that will encourage visitors to find their own rhythm in the Caribbean.”

The video features electronic dance track "Lean On" by Major Lazer x DJ Snake (feat. MØ), which is one of the most streamed tunes on Spotify. The video targets travellers through social media platforms, including Facebook, Instagram and Google Display, in a bid to entice global tourists to explore the magnificent region.

"Visitors, past and present, have not been introduced to the offerings of our vast and diverse region. We will change that by highlighting the charms contained in the million square miles of Caribbean Sea, home to French, English, Spanish, Dutch, Creole, African, Asian, American and many other cultures."

Added Frank Comito, Director General and CEO of the Caribbean Hotel and Tourism Association.

The campaign is supported by an array of private sectors, businesses, and destinations, including hotel groups and tourism boards. It will be launched in a series of phases, and phase one has been supported by companies including Mastercard, Hilton Hotels & Resorts, Marriott International, the Saint Lucia Tourism Authority and Saint Lucia Tourism Enhancement Fund, Grenada Tourism Authority; Jamaica Tourist Board, Bahamas Ministry of Tourism, Martinique Tourism Authority, Cayman Islands Department of Tourism, and the Trinidad and Tobago Ministry of Tourism.

After the Caribbean was hit by a series of hurricanes and storms last year, the region’s tourism boards are keen to tell tourists that the nations are very much open for business. With white sand beaches, turquoise waters, vibrant coral reefs, tropical rainforests, emerald-sloped mountains, and diverse wildlife, there is plenty to see and do in the Caribbean. The region’s nations offer diverse culinary delights, music, dance, art and history.

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