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Miral partners up with Microsoft to reshape Abu Dhabi’s theme park experience

The extensive hospitality and entertainment complex, Yas Island in Abu Dhabi will bring a heightened sense of comfort, convenience and fun to its visitors through a partnership with Microsoft. The two companies will collaborate on a project for digital transformation, which is set to make the Yas Island theme park experience truly remarkable and exciting.

Miral partners up with Microsoft to reshape Abu Dhabi’s theme park experience

Entertainment and technology will join forces as Miral, the developer for the amazing Yas Island in Abu Dhabi, and Microsoft, one of the world’s leading technology companies, partner up to transform the global leisure industry.

The UAE-based developer has shown its enthusiasm in collaborating with the software giant to bring visitors an enhanced experience within Yas Island’s numerous recreation outlets.

During the announcement of the partnership, Miral stated that by adopting key Microsoft technologies, it expects to deliver unparalleled guest experiences to tens of millions of annual visitors:

"...setting new benchmarks for innovation in the sector."

Miral is the developer and promoter of Yas Island, a gigantic complex that boasts theme parks such as Ferrari World Abu Dhabi, Yas Waterworld and the Warner Bros World Abu Dhabi.

When explaining the motives behind this reshaping project, Mohamed Abdalla Al Zaabi, CEO of Miral declared:

“Our vision is to transform Yas Island into a globally recognised wall-less destination, increasing annual footfall to 48 million visitors by 2022, and this digital transformation project is part of delivering on our promise and achieving our vision.

"Creating personalized seamless experiences by harmoniously bridging the gap between physical and digital was our main priority. The goal was to allow visitors to plan their journey before they arrive, tailor their experiences to their desires and continue to revisit their memories as they leave Yas Island.”

Mr Al Zaabi also referred to the reason for making Microsoft their first choice for this transformation project:

“We selected Microsoft as our trusted technology partner because we have strong confidence in their solutions as well as their in-depth global experience in similar industries, which will help us achieve the sought results.”

Part of the new features that this collaboration will bring about include using the Microsoft's Azure Identity as the core of Yas ID – a unique single login solution that will allow Miral to keep connected to guests across digital touch points. In addition, Azure’s Data and Analytics Platform and predictive intelligence tools will combine customer data through real-time dashboards, enabling employees to deliver higher-value customer interactions.

Sayed Hashish, Regional General Manager at Microsoft Gulf pointed out that the key aim was customer satisfaction:

“Digital transformation is all about engaging customers, empowering employees, optimising operations and reinventing business models.

"Through the power and security of the Microsoft Cloud, Miral will be able to use Yas ID and predictive intelligence to tailor physical and digital visitor experiences. Employees, through real-time 360 customer views, will be able to personalise content, communication and marketing.”

Yas Island is a multi-purpose leisure, shopping and entertainment centre that launched in 2006 at an estimated total cost of over billion.

This investment was planned as a multi-staged project to unfold in phases until 2018, with project stakeholders foreseeing the possibility of extending development by adding new venues and upgrading existing facilities. It occupies a total land area of 25 square kilometres and comprises the Yas Marina Circuit, which has hosted the Formula One Etihad Airways Abu Dhabi Grand Prix since 2009. 

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