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AMResorts expands Mexico footprint with four more luxury hotels

Two new Secrets resorts and a pair of upscale family-friendly all-inclusive hotels will open in Mexico's beach destinations in the next two years under AMResorts' recently-announced plans. The new Secrets Punta de Mita, Secrets Marina Resort, Dreams Punta de Mita and Now Natura Riviera Cancun are part of the company's strategy for dramatic expansion in the region.

AMResorts expands Mexico footprint with four more luxury hotels

AMResorts plans to further expand its footprint in Mexico with four more resort openings across the country including emerging Pacific coast destinations and established tourist spots along the Riviera Maya. The resort management specialist, owned by Apple Leisure Group, has been pursuing a growth strategy in Mexico with 33 luxury all-inclusive resorts now open or in the pipeline.

The four new resort management contracts announced recently at Mexico’s leading tourism conference Tianguis Turístico Mexico include two under the luxury adults-only Secrets brand. There will be a 200-room Secrets hotel in upcoming destination Punta de Mita and another Secrets Marina Resort & Spa in the popular Cancun area.

Joining the new Secrets Punta de Mita Resort & Spa on Mexico’s Pacific coast in late 2020 will be the family-friendly Dreams Punta de Mita Resort & Spa. Featuring 415 rooms, it will be situated in a once-small fishing village that today is becoming a top destination in the Riviera Nayarit region with a semi-private beach and views over to the famous Marieta Islands. The new-build properties will be less than 30 miles from Puerto Vallarta’s airport.

Set to open in 2020, the new Secrets Marina Resort & Spa will be double the size of Secrets Punta de Mita, with 400 rooms facing onto the Gulf of Mexico, and bringing AMResorts total number of guest rooms in Mexico to 12,000 across six brands in 15 destinations.

Also on the Riviera Maya will be the new Now Natura Riviera Cancun in Quintana Roo. Debuting in late 2019, it will be the first new-build for the brand in the region. The 534-room beachfront resort will boast a lazy river, an infinity pool with waterfalls and a water slide, as well as a poolside restaurant and grotto bar just 10 miles from the Cancun International Airport.

AMResorts’ president Gonzalo del Peon said:

“Mexico is a key player in the global tourism arena with sound international visitation numbers, due to its blend of history, culture and natural beauty. We are excited to offer AMResorts’ luxurious vacation experiences to travellers in more destinations across the country.”

Since debuting Mexico’s first adults-only, all-inclusive resort in 2002, AMResorts has built a strong reputation in the destination. By the end of 2019, the company will have more than 60 resorts throughout Mexico, the Caribbean and Central America and its portfolio will include 30 destinations in eleven countries.

Apple Leisure Group’s executive vice president Javier Coll commented:

“As a whole, Mexico offers a wealth of investment opportunities, and our owners see a strong and consistent return on their resort investments. We have more than 17 years of experience in the region and will continue to leverage our market knowledge to strategically expand in our principal tourism corridors as well as enter new, popular destinations seeing high demand.”

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