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Nicaragua launches plan to promote destination in the UK

The Nicaraguan Tourist Board has revealed a new annual plan that is aimed at increasing the number of UK travellers to the Central American country. Tourism officials are planning trips to the UK this year, plus collaboration agreements with airlines and tour operators, and events showcasing high end products such as coffee, chocolate, cigars, and rum.

Nicaragua launches plan to promote destination in the UK

The Nicaraguan Tourist Board has unveiled a new plan that will promote the country to UK travellers. The annual plan will help develop the country’s tourism industry and economy as it emerges as one of Central America’s hottest travel destinations.

Tourism leaders, including Nicaragua’s Minister of Tourism Anasha Campbell, will be visiting London later this year to strengthen relationships with UK tour operators and travel agents. There will be organised press trips, fam trips, seminars, collaborations with tour operators and airlines, and upscale events showcasing the country’s products including chocolates, rum, cigars, clothing and coffee.

“The particular emphasis given to the UK reflects our deep understanding of the vital importance of the British market as a driver of a quality tourism sector, and our desire and intention to continue developing strong relationships with the trade and media in order to reach consumers there.”

Explained Ana Carolina García, the Director of Promotion and Marketing at the National Institute of Tourism Promotion.

Nicaragua is the largest country in Central America, and it boasts coastlines facing both the Caribbean Sea and the North Pacific Ocean, making it a popular destination for surfing and tropical beach escapes. Home to miles of unspoilt coastline and pristine beaches, the nation is less developed than its neighbour Costa Rica, and visitors can enjoy peaceful uncrowded towns and sandy stretches. The colonial cities of Granada and Leon are leading tourist attractions with historic churches and museums, while the Corn Islands on the Caribbean side are a favourite for travellers seeking idyllic and nature getaways.

Holidaymakers can enjoy lush rainforests, dense jungles, active and dormant volcanos, winding rivers, cascading waterfalls and turquoise lagoons. One of the country’s highlights is the Colonial Cities & Volcano Trail which runs down the length of Central America’s Pacific coast from Antigua in Guatemala to Panama. The trail follows the Camino Real, one of the region’s most ancient colonial routes in the region, which was first built by the Spaniards in the 15th Century.

Development in Nicaragua is underway to accommodate international travellers, and many global hotels are planning to launch properties. According to UN statistic, the country is the safest in Latin America, and is considered “the” emerging destination in the region.

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