Call us today on 020 7644 1770


AMResorts Collection to enter Colombia with 400-room hotel in Cartagena

Apple Leisure Group continues to expand its domains as its subsidiary AMResorts signs an agreement to open its first resort in Colombia by 2018. Operating under the brand NOW Resorts, the new all-inclusive property will be situated in the Cartagena region and comprise a total of 400 rooms.

AMResorts Collection to enter Colombia with 400-room hotel in Cartagena

After revealing its ambitious plans to continue growing as a hotel group by reaching the sum of 100 hotels in 2020, AMResorts Collection continues to unveil hotel projects around the Latin American region. The subsidiary of the prestigious Apple Leisure Group just announced the opening of a new hotel complex in Colombia. The all-inclusive property, which will operate under the NOW Resorts brand, should be ready to receive tourists by 2018 and comprise enough rooms to accommodate 400 guests.

AMResorts currently counts with properties in various destinations, such as Cancun, Panama, Curacao, Costa Rica and Punta Cana. With this new project, the hotel chain will add Cartagena in Colombia to its domains. Colette Baruth, Senior Vice-president of Marketing, Sales, Revenue, Management and Distribution for the company stated:

“Though beach destinations and the all-inclusive concept is still a favourite amongst travellers, their needs have changed and they are now looking for higher quality in their holiday experience. This is just what AMResorts offers. Spending holidays abroad is a growing tendency amongst Colombians, specifically to the destinations we offer in our hotel network.”

Baruth added:

“Though we started out as a company that focused on North American destinations and obtained positive results, we began to open international offices ten years ago.

“Since 2016, we have our own office in Colombia, working under Sales Manager Ximena Gomez. In AMResorts we can boast about being a young company. In spite of lacking experience, during these 15 years we have been able to establish leisure resorts in eight different countries: a total of 28 holiday destinations.”

Before accepting her current job as Senior Sales & Marketing Manager for AMResorts and Apple Leisure Group in Colombia, Ximena Gomez Hanssen worked as National Sales & Marketing Manager of Decameron All Inclusive Hotels and Resorts. AMResorts hopes her experience in the post will result in positive outcomes for the company.

The hotel chain’s upcoming expansion plans also include Cuba. Nonetheless, Alex Zozaya, CEO of Apple Leisue Group had cautioned about the difficulties such plans could face in the event that Donald Trump won the elections in November 2016. The hostile policies recently announced by the US President have complicated negotiations. Though initial conversations with the Cuban authorities have already taken place, suggesting properties that could start operating under AMResorts management, Zozaya thinks it will still take some time before this happens.  

Leave a comment

Talk to a specialist


Call 020 7644 1770 to speak with our award-winning travel consultants.

Opening hours 10:30 - 18:30 GMT

Popular Holidays Browse all

Best Value

From £399 per person
pearl rotana capital centre

Pearl Rotana Capital Centre

Experience the height of luxurious comfort at the modern deluxe Pearl Rotana, designed to suit the needs of business,...

From £399 per person
hilton garden inn dubai al mina

Hilton Garden Inn Dubai Al Mina

Situated right at the heart of the Port Rashid district, the Hilton Garden Inn Dubai Al Mina sits ideally between the...

From £429 per person
doubletree by hilton ras al khaimah

Doubletree by Hilton Ras Al Khaimah

Located in the city centre business district, the DoubleTree by Hilton Ras Al Khaimah combines stylish accommodation and...

From £479 per person
ajman saray, a luxury collection resort

Ajman Saray, a Luxury Collection Resort

Surrounded by sandy beaches and glistening waters, Ajman Saray offers a coastal oasis nicely tucked away in the corner...