Dubai launches two #StaySunny video promos aimed at families and youngsters
As part of their Easter Campaign, the Dubai Tourist board has released two new promotional videos enticing travellers to take a sunny break from British weather's gloom and doom in always reliably radiant and cloud-free Dubai. While one video is aimed at freeing families from annoying clothing layers, the other one inspires young girls in search a fun, sun-filled escape.
We might technically be close to spring in the UK, yet temperatures aren't that much warmer and sunshine remains elusive. And that lack of sunny weather is precisely what Dubai's Tourist Board is tapping on with their new Easter campaign #StaySunny, launching two brand new promotional videos, one aimed at families seeking an escape from dreary urban life (and stormy weather) and the one aimed at millennials after a sunny, rain-free party lifestyle.
The family video sees a mum coming home after a grocery shopping trip, only to find that dad is busy on a work call and hasn't had time to take the son for an outing to the park, which means she must face the stormy weather once again and layer up the young tot to brave the fierce wind outside.
Just when she's finished layering up and opens the door to go outside, the little one announces he needs a wee. She sighs and the video closes in with an aerial shot of the with the Jumeirah Beach Hotel and the caption:
"Enjoy family fun without the layers."
The video ends with a happy family scene as dad and son come down the water slide and splash about in a massive pool.
The second video sees a young lady getting ready for a night out while a few girlfriends wait for her in a car outside. Like in the previous video she struggles to layer up and doesn't look very happy with the puffy end result as she looks into the mirror – not quite the party look.
As she steps out into the rain and crams into the car, squeezing next to two girlfriends she draws a sun with her finger on the steamy window and a caption pops up:
"Why wish it?"
As the camera zooms in on a scenic image of Dubai Lake and another caption reads:
"A fun girls' trip is a few hours away."
The next scenes show the girls having fun shopping and enjoying cocktails as the #StaySunny caption closes in.
All in all, two highly evocative videos of harsh winter and wet spring realities for westerners, especially here in the UK when summer is still a long way away. But now you know, if you fancy a bit of spring sunshine, Dubai is a pleasant short flight away, with guaranteed sunshine whatever the time of year!
Talk to a specialist
Call 020 7644 1770 to speak with our award-winning travel consultants.
Opening hours 09:00 - 20:00 GMT
Popular Holidays In Dubai Browse all
The location on the world famous Palm Jumeirah, provides superb access to white sandy beaches
- Unlimited access to Wild Wadi Park plus free shuttle service to a selection of Dubai shopping malls
- FREE Half Board upgrade- Dine-around Half Board in over 60 Restaurants and Lounges
- Complimentary UNLIMITED access to Wild Wadi Water Park including shuttle transfer
Unwind at the beautiful beaches of Khao Lak before experiencing the best of Dubai
- 500m from Nang Thong Beach in Khao Lak
- Outdoor living in Khao Lak with open-air dining and three swimming pools
- Experience exquisite luxury in Dubai
Capture the wonders of India before an amazing chance to visit Dubai
- Dubai's only rooftop revolving restaurant
- Experience a typically Indian meal with a Rajasthani family
- Explore the city palace in Jaipur
Intercontinental Mauritius + Hyatt Regency Dubai
- Stay at the Hyatt Regency Dubai, the only hotel with a restaurant that has a 360 degree view
- Intercontinental Mauritius is located on one of the most picturesque parts of the island
- Fantastic selection of facilities and amenities await at the Intercontinental Mauritius, including free Wi-Fi, children's club and fun activities for all ages
Savour the comforts of Atlantis, The Palm and enjoy the stretches of sand and unlimited sunshine. One of the most...
With a gorgeous location on the west crescent of the Palm Jumeirah, Jumeirah Zabeel Saray is an exclusive and...
The luxurious-new InterContinental Mauritius Resort Balaclava Fort overlooks the beaches of the Bay of Balaclava. This...
The stunning Intercontinental Resort Mauritius awaits, overlooking the Bay of Balaclava located on a pristine white...
Situated right at the heart of the Port Rashid district, the Hilton Garden Inn Dubai Al Mina sits ideally between the...
Located in Deira, within old Dubai, the Hilton Garden Inn Dubai Al Muraqabat offers a prime opportunity to explore the...
Zabeel House Mini by Jumeirah is a playful, pocket friendly hotel high on design and low on complexity. Perfectly...