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Antigua and Barbuda rolls out new website and ad campaign

  • 20-Apr-16 17:42
  • Antigua
  • Breaking Travel News

Antigua and Barbuda's tourist board has given its website a makeover with new visuals and fresh content in line with its Island Life advertising campaign designed to continue the growth in visitor numbers to the twin-island Caribbean nation.

Antigua and Barbuda rolls out new website and ad campaign

Antigua and Barbuda Tourism Authority has revamped its visitor website in line with its "Island Life" advertising campaign. Simplified and divided into new sections covering Romance, Entertainment, Activities and Luxury, the website also features a dedicated Hotels page with links to the twin-island Caribbean nation's various resorts.

The new website replaces the old version at: with a user-friendly interface and fresh new imagery shot at local resorts Jolly Beach and Cocos. The new site is at: but visitors to the old one will be automatically redirected.

The home page also contains a link to a set of Aerial Shots of the islands recently published by British aerial photographer Tommy Clarke. The snaps largely feature a bird's-eye view of Antigua's famous coastline that is said to encompass around 365 beaches – one for every day of the year. The photographs will be on show at The Admirals Inn in Antigua from 17 April – 30 June 2016.

The redesigned website is the second phase in the twin-island Caribbean nation's strategy to continue the recent growth in visitor numbers ahead of a flurry of new resort openings over the next few years. Antigua's Island Life campaign originally kicked off in November with a number of sheet poster adverts placed at prime London tube stations to encourage holiday bookings ahead of the busy January period.

The print and digital advertising campaign showcases the island under the same themes as the new website, focusing on Luxury, Romance, Entertainment and Activities. Part of the tourist board's strategy is to stimulate more bookings for the low-season summer months.

The islands' last reported visitor figures showed ‘double digit growth' for the second half of 2015, so the tourism authority also wants to continue the increase in visitor numbers for the year ahead. To achieve this, it has doubled its advertising budget compared to last year and is working more closely with the travel trade, as well as international airlines Virgin Atlantic and British Airways.

Antigua and Barbuda Tourism Authority's vice president of sales and marketing in Europe, Jean-Marc Flambert said:

"Antigua and Barbuda is committed to increasing numbers and value of tourism to the island. Ahead of new hotel openings in the coming years, we need to grow the demand and awareness for the islands. We hope that this campaign will increase business for tour operators and travel agents selling Antigua and Barbuda."

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