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Antigua and Barbuda Tourism Authority rolls out Summer Promotion

The Antigua and Barbuda Tourism Authority has launched a special summer campaign that offers discounts on dining, attractions, and accommodation. The Prix Fixe 'Ur Summer promotion is available from June to September and includes more than 14 participating vendors who are offering a variety of discounts for holidaymakers.

Antigua and Barbuda Tourism Authority rolls out Summer Promotion

The Antigua and Barbuda Tourism Authority has launched a new summer campaign that offers a range of discounts for holidaymakers.

The "Prix Fixe Ur Summer" promotion runs from June to September and offers discounts on accommodation, restaurants, tours, and attractions across the twin-island nation of Antigua and Barbuda.

Marie Walker, the Vice President of Sales and Marketing North America, explained:

"As summer is traditionally a heavy travel period for families, the one thing synonymous with Antigua and Barbuda's Prix Fixe 'Ur Summer promotion is value and cost savings and we are confident that our clients will make wise choices by switching their plans and escaping to Antigua and Barbuda this summer.

"This promotion would be of even greater value to existing clients who would recognise the great savings on their 'tried' and enjoyed favourites on island."

Using a multi-channel marketing campaign, the promotion will be rolled out across the website and social media sites, and it will link up with partners including TripAdvisor and travel agents to attract more families and tourists to the Caribbean islands this summer.

Colin James, the CEO of ABTA, commented:

"The ABTA recognises that the travel industry is constantly evolving and in order to increase arrivals and create repeat visitors to the island, we must continue to be strategic in order to remain competitive.

"We definitely see this initiative being of great value to the destination, especially during the slow season. We have to commit to creating programmes that will entice visitors to our shores not just during the winter season, but all year round.

"The ABTA is fully supporting the "Prix Fixe 'Ur Summer" programme and look forward to more initiatives of this magnitude and approach."

The nation of Antigua and Barbuda lies between the Caribbean Sea and the Atlantic Ocean and is famous for its wide selection of beautiful pristine white sand beaches.

Barbuda is the smaller of the two islands, located north of Antigua and is a popular spot for bird watching at the Frigate Bird Sanctuary in the Codrington Lagoon. The island is less built-up and has a selection of luxury beachfront Caribbean hotels and resorts.

Antigua is the main and larger island and is a popular destination for weddings and honeymoons, family Caribbean holidays, and annual sailing regattas.

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